AdMonsters June 20, 2019 How to Earn Your Audience’s Attention: Vox Media’s Ryan Pauley on Building a Brand That Matters “The average user scrolls through 300-feet worth of news feeds every day—that’s the height of the statue of liberty,” explains Ryan Pauley, CRO of Vox Media, citing one of…
Read MoreAdMonsters May 2, 2019 Data Is Biggest Star at Hulu NewFront As industry players are pondering the usefulness of the upfront in the digital age and digital publishers are bowing out of the NewFronts, Hulu pretty much gave a master class in how to do it right. The presentation…
Read MoreAdMonsters April 25, 2019 How to Hire and Train an Ad Ops Team That Everyone Will Love While instinct might lead you to recruit people for ad ops who possess above average technical skills, most ad ops professionals—who have been in the game for a long time—will tell you…
Read MoreAdMonsters April 18, 2019 Learn How Blockchain Is Getting Real at Ops The explosion in the blockchain-based marketing landscape over the past 18 months has brought an interesting dynamic to the already complex world of digital advertising. There has been a lot of hype, a lot of hot air,…
Read MoreAdMonsters April 11, 2019 Ops is Your Beacon in Uncertain Times The air around digital media is thick with uncertainty. Many of us in the industry are waiting for one or two shoes to drop. But we shouldn’t be waiting—we should be coming together and engaging in discussion about…
Read MoreAdMonsters April 4, 2019 Be Your Advertiser’s Chief Data Consultant As programmatic markets mature and high-value targets require more effort to message, advertisers are realizing the limits of their own data. Once again they’re keen to hear publishers’ audience stories. But telling your audience story and truly serving as…
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OTT ad spend is expected to hit $5 billion by 2020, but it’s also adding another platform to an already fragmented landscape. As TV and the need for cross-screen and OTT campaigns become more prevalent, clients must find partners that can execute traditionally and programmatically.
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“The death of the cookie has been greatly exaggerated,” claimed Jason Bigler, Google Ad Manager Director of Product, near the beginning of the 2019 Ops event in New York. You could hear the sighs across the Metropolitan Pavilion, feel the collective shrug of acknowledgement pass through the gathered crowd. Yeah,…
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Publishers are under constant pressure, not only to maintain revenue but also to increase it. Many sites still rely heavily on programmatic advertising revenue for the lion's share of their income. So what should publishers do? Andy Evans, former CMO of Sovrn found answers to that question when he attended…
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At the 2019 Ops conference, a somewhat unexpected word echoed throughout the sessions, from the morning keynote to the final talk: community. The idea of audience is out of date, and the term too limiting. Publishers and brands need to be thinking about their visitors, viewers, readers, users, consumers, and…
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