1:00 pm — 2:15 pm EST You’ve heard about ABM … but what about ABL? Always Be Learning … Introducing the AdMonsters Revenue Strategy Sessions, a new content series that offers a taste of the peer-to-peer learning you get at a real-world AdMonsters event, with the convenience of livestreamed, virtual…
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October 13, 2021 The Race to the Bottom Continues Marketers Still Eating the Cookies? The Race to the Bottom Continues We all love loads of irrelevant ads littering our in-app experience,s don’t we? Don’t we? And aren’t they all just great for the industry overall? Aren't they? Well, that seems…
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September 30, 2021 Ad Land Gives Ad Tech’s Cookie Education The Funny Treatment WaPo's Digital Ad Network Finally Comes to Life Amazon Follows Apple’s Lead but Is It in the Wrong Direction? Around the Water Cooler Ad Land Gives Ad Tech’s Cookie Education the Funny Treatment It’s hard for…
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September 15, 2021 Subscription Newsletter Fatigue? Half of U.S. Consumers Prefer AVOD Subscription Newsletter Fatigue? Think Again Alex Kantrowitz, writer of the Big Technology Newsletter and the book ALWAYS DAY ONE: How The Tech Titans Plan To Stay On Top Forever, said that the rumblings of newsletter fatigue are mere…
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Now that third-party cookies are going to take a little longer to expire and Google’s FLoC Origin Trials have sent the tech giant back to the drawing board, a lot of publishers are thinking they can start resting on their laurels. That would be a big mistake. There’s actually no…
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September 02, 2021 Phantom Ad Requests Are Robbing CTV's Ad Dollars Is Apple Really Giving Into App Pubs? The UK Could Be Leaning Into Consumer Choice Phantom Ad Requests Rob CTV of Millions of Ad Dollars Photo by Tara Winstead from Pexels According to eMarketer, 55% of CTV ad budgets…
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We spoke with Dev Pragad, CEO Newsweek, about how the publisher is building better relationships with their audience toward the goal of zero-party data exchange, as well as how they're using LiveRamp's Authenticated Traffic Solution (ATS) to drive CPMs. We also spoke with Scott Howe, CEO of LiveRamp, to learn more…
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In a cookieless, privacy-centric future, you need to focus on first-party data. But focusing on first-party data is a broad statement that can easily leave you asking what exactly does that mean we should do? There are 6 steps to making sure your organization is able not only to function…
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August 17, 2021 NY Times Goes All in on Newsletters User-Agent String Deprecation Delayed, But Soon NPR Debuts Real-Time Diversity Tracker NYT Goes All in on Tiered Newsletters Image sourced from the NYTimes The New York Times is banking on newsletters to continue elevating its subscriber base. Approximately one-third of…
Read MoreAdMonsters August 6, 2021 How Publishers Can Become Masters of Their First-Party Data Without a cookie reprieve, digital advertising and media monetization will most likely rely on a number of alternatives going forward, and first-party data, in particular, will be key to any future strategies. Harnessing first-party data at…
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