Based on research from last year, Black professionals occupy only 3% of technical roles in the industry. While this reflects a larger societal problem of systemic racism, these Black professionals are making waves and leaving their mark on the advertising and digital media industry. For Black History Month, AdMonsters is…
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Like many people in ad tech, Louis Jones fell into the ad tech industry by chance. Advertising was his third career. From starting his first job in the field at J. Walter Thompson to rising as one of the most prolific executives in the digital ecosystem, he proves that the…
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GoodRx, was fined $1.5 million for allegedly sharing users' health data for ad purposes. The FTC filed a complaint in U.S. District Court for the Northern District of California. It alleges that the drug company frequently violated consumers' privacy by sharing personal health information with advertisers or third parties.
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Over the past 20+ years, media vet Charles Cantu has worked at companies like Disney, Comcast, and MediaMath. After building and selling two digital marketing businesses in 2018, he took his passion and expertise to create RESET DIGITAL to deliver on the promise of programmatic advertising while unleashing the power…
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At the start of IAB ALM 2023, incoming chair Alysia Borsa took the audience on a journey where she explored the current state of the industry and what we can expect for the rest of the year. Unsurprisingly, measurement, the cookie apocalypse, loss of identifiers, inconsistent privacy regulations, brand safety, and…
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The lawsuit essentially asks Google to pick a side ( buy or sell, but not both). Its request for relief asks that at a minimum, Google should divest itself of the “Google Ad Manager suite, including both Google’s publisher ad server, DFP, and Google’s ad exchange, AdX, along with any…
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A residential IP proxy network is a network that pays consumers to share their Internet. The network then re-sells those consumers’ residential IP addresses to its customers — companies or users who want, for whatever reason, to appear as if they’re residential IPs within a specific region.
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Many have wondered whether the recent focus on data privacy within advertising will continue. We expect that trend to continue in light of the pace of change which has made compliance a moving target in terms of what regulators consider sufficient. With that in mind and Data Privacy Day 2023…
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“Now the Supreme Court is poised to reconsider those rules, potentially leading to the most significant reset of the doctrines governing online speech since U.S. officials and courts decided to apply few regulations to the web in the 1990s,” The New York Times reports.
Read MoreAdMonsters January 20, 2023 HUMAN Discovers and Shuts Down Massive Ad Fraud Scheme Last year, advertisers spent over $327 billion targeting users as they engaged with popular mobile apps, but as HUMAN Security announced yesterday, a chunk of that spending went into the pockets of fraudsters who successfully launched…
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