In honor of Black History Month, we spoke with eight Black digital media and advertising professionals to learn from their accomplishments, get a deeper look into the Black experience in the industry, and what advice they would give themselves in retrospect of their impressive careers.
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The IAB Diligence Platform last week at its Annual Leadership Meeting. To learn more about how the IAB Diligence Platform can benefit AdOps teams and the industry, we sat down with Michael Hahn, EVP and General Counsel, IAB, and Richy Glassberg, co-founder and CEO of SafeGuard Privacy.
Read MoreAdMonsters February 1, 2024 90% of U.S. Publishers Neglected Data Compliance As privacy ethics continue to take center stage, data compliance is crucial for every ad tech stakeholder to monitor risk and maintain brand integrity. Data compliance is a legal necessity for publishers, so they must remain current on…
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Brands gauge attention metrics through various parameters such as viewability, creative size, interaction, ad position, time of day, publisher or program, audibility, page clutter, device frequency, and eye tracking. We spoke with Yannis Dosios, Integral Ad Science's CCO, to understand why attention metrics is the new hot commodity, the development…
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There is currently no industry standard for completing data deletion requests. We caught up with Rowena Lam, IAB Tech Lab’s Senior Director of Privacy & Data, to see how they conducted this research, the findings, and the following steps to make a standard Data Deletion Request Framework a reality.
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The Privacy Sandbox launched a polarizing debate even before Chrome enacted its Tracking Protection feature on 1% of its audience. Notably, The Trade Desk refuses to participate in the Privacy Sandbox initiative. The DSP called out big G, stating, "Google is self-serving and sandbox solutions are inadequate."
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In 2023, Generative AI was the new kid on the block, and everyone wanted to see what all the hype was about. Yet, as Jeremy Haft, Chief Revenue Officer, Digital Remedy, said, “2024 marks a pivotal year as the buzz surrounding Generative AI transforms into tangible actions within the advertising…
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From the ad quality challenges associated with capturing political ad spend, to the targeting and metrics evolution and attention's dominance, to battling bad ads that tarnish consumers' perceptions of media orgs, to helping sales teams take advantage of adops' treasure trove of data to improve monetization strategies — AdMonsters had…
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For years, Amazon Prime users had two ad-free options for watching video content: transactional video on demand (TVOD) and subscription video on demand (SVOD). The first option allowed people to purchase or rent a movie or TV show; the second was to consume any of the Amazon Prime library. In…
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AdMonsters YOY traffic has grown immensely. To mark this milestone, we're sharing a list of some of the most-read AdMonsters articles from 2023. From the challenges of Seller Defined Audiences, to data monetization in an era of ID deprecation, to a path to net zero, to how publishers can safely…
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