EX.CO and GeoEdge Team Up to Shut Down Video Malvertising
EX.CO and GeoEdge partner to combat video malvertising with real-time ad protection that shields publishers from auto-redirects and keeps revenue streams secure.
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AdMonsters October 10, 2024 What the Surge in Spanish-Language Streaming Means for Advertisers and Publishers Spanish-language streaming’s growth presents a unique opportunity for publishers to engage a vibrant audience and optimize revenue streams, while allowing advertisers to improve targeting and capitalize on innovative ad technologies. However, it's crucial to…
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The Unseen Environmental Cost of Digital Advertising and the Push for Sustainability
Jon Schulz, CMO of Viant Technology, shares how his journey from IT to marketing shaped his leadership in ad tech and why sustainability in digital advertising is a crucial yet overlooked challenge.
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What the Surge in Spanish-Language Streaming Means for Advertisers and Publishers
Spanish-language streaming’s growth presents a unique opportunity for publishers to engage a vibrant audience and optimize revenue streams, while allowing advertisers to improve targeting and capitalize on innovative ad technologies. However, it's crucial to represent these communities authentically.
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How Self-Serve Platforms Are Revolutionizing Ad Tech and Empowering Publishers
Toms Panders of Setupad explains how self-serve platforms are reshaping ad tech, empowering publishers to take control, boost efficiency, and overcome industry challenges.
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🌯 Google’s AI Traffic Surge: Real Win for Pubs or Boiled Frog?
Google's latest tweak to AI Overview pegs itself as a shiny new traffic lifeline for publishers – or so it seems. With direct links now peppered into AI-generated search results, some publishers report a traffic bump.
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Bidstream Congestion: Cracking the Ad Tech Supply Chain Code
Bidstream congestion happens when multiple publishers send the same ad impression through different supply paths, resulting in redundant auction entries that DSPs need to sift through. DSPs process approximately 30 million bid requests per second, a number that grows as publishers try to ensure their inventory gets noticed by the right…
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Optable and The Globe and Mail Push for Data Collaboration with New Clean Room Partnership
Like many mediums in ad tech, privacy-compliant technologies, or more specifically, data clean rooms are becoming oversaturated with solutions. So, data clean room providers must differentiate themselves from one another. Optable partnered with The Globe and Mail's advertising arm, Globe Media Group, to stand out in the marketplace.
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Behind-The-Scenes of Header Bidding and How It Creates Better Ad Quality for Publishers
Header bidding has revolutionized programmatic advertising by allowing multiple demand sources to bid on ad inventory simultaneously, rather than sequentially as in traditional waterfall auctions. This competition results in higher CPMs, better ad quality, and greater control for publishers.
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The Open Internet’s Future: On Life Support or Ready for a Glow-Up?
As walled gardens continue tightening their grip on ad spend, the future of the open internet remains uncertain. Explore insights from Programmatic IO's session, “The Future of the Open Internet Is...?” where industry experts discussed how publishers can adapt, evolve, and reclaim their value.
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