The Interactive Advertising Bureau (IAB), along with the NCTA (Internet & Television Association) and the Electronic Security Association (ESA), have filed a lawsuit against the Federal Trade Commission (FTC) to block its new Click to Cancel rule. Is the FTC "overstepping its authority?" Let's dig into why the industry is…
Read More
As we move forward, the interplay of AI, CTV, and data collaboration will continue to define many aspects of our future. Embracing these changes is paramount to gaining a competitive edge and unlocking new pathways for consumer engagement and connection. The key lies in adapting to these advancements while remaining…
Read More
Focusing on leadership, quality, sustainability, and community, Emry offers a roadmap for publishers to thrive in an evolving landscape. His insights remind us that success in programmatic isn't just about technology — it's about fostering collaboration, embracing change, and building stronger connections within the industry.
Read More
With AI, everyone’s talking about efficiency, scale, and optimization. But at BlackWeek’s "Diverse Data Matters – DE&AI" session, the conversation took a turn — toward the very real blind spots lurking in AI’s algorithms.
Read More
Curation promises to simplify ad buying by bundling premium publisher inventory and data to meet specific buyer needs. But many publishers are skeptical, questioning whether these solutions create value or are just another middleman.
Read More
As online privacy regulations tighten, brands must adapt quickly to maintain consumer trust and stay compliant. Charles Simon, VP of Privacy Advertising Standards at RTB House explores how new laws and Google’s Privacy Sandbox are reshaping data strategies and the future of advertising.
Read More
In the past year, The Independent experienced a 120% increase in reader engagement and 50% increase in U.S. readership. What's the secret? The Independent creates a trusted, curious audience at the right moment.
Read More
The Coalition for Innovative Media Measurement (CIMM) Summit 2024 delivered fresh perspectives on identity resolution, audience fragmentation, and the evolving TV ecosystem. Here’s what we learned and why it matters to the future of media measurement.
Read More
Ryan Barwick over at Marketing Brew hit us with the latest tea: The DOJ and NCIS have some serious questions for Google, DoubleVerify (DV), and Integral Ad Science (IAS). And no, they're not asking politely.
Read More
Cookieless advertising opens access to millions of untapped voters across Safari and Firefox. This election season, candidates embracing it could gain the edge needed to win key swing states. Eric Wheeler, CEO of 33Across, unpacks how cookieless environments offer higher ad performance, faster loads, and clearer paths to victory.
Read More