Mediavine’s Julia Li Champions Sustainability in Ad Tech, Paving the Way to Net Zero
Julia Li, Director of Sustainability at Mediavine, shares strategies for a sustainable future for the planet and ad tech industry.
Read MoreJulia Li, Director of Sustainability at Mediavine, shares strategies for a sustainable future for the planet and ad tech industry.
Read MoreSitting beachside at the Yahoo Cabana at Possible, we had a very in-depth conversation with Roodman about targeting and addressability. He assured us that Yahoo DSP's upcoming developments will prioritize measurement. But before diving into that, let's explore how Yahoo's Identity Solutions are expanding into CTV.
Read MoreTwenty-twenty was a pivotal year for digital advertising. Reeling from George Floyd's death, media and advertisers committed to inclusion, including promises to spend at least 2% of ad dollars with diverse-owned publishers.
Read MoreDiscover how John Osborn, Director of Ad Net Zero USA, aims to align the advertising industry with sustainability practices. This AdMonsters Q&A explores his dual passion for advertising and environmental responsibility, emphasizing actionable steps towards achieving net zero emissions in ad tech.
Read MoreLast year, Possible emerged as the first conference to headline AI, and this year, it extensively focused on the application of AI. The event united diverse viewpoints across media, communication, ad tech, and MarTech industries. Stepping away from New York and immersing ourselves in a new environment with varied perspectives…
Read MoreIn 2023, AdMonsters spoke with industry experts about the feasibility of green digital advertising campaigns, and the steps required of all players for our industry to achieve net zero. As Earth Day approaches, we revisited the topic to assess progress, identify new threats to carbon reduction goals, and explore critical…
Read MoreScope3 and Sharethrough have responded to the challenge by developing GMP+, a groundbreaking solution integrating placement-level data into Sharethrough's platform. This innovative approach allows buyers to purchase green media products at the placement level. In addition to features like MFA blocking and high carbon website blocking, GMP+ also enables blocking…
Read MoreThe Top Women in Media & Ad Tech Awards Gala will be co-located with the AdMonsters Ops Conference on Monday, June 3 at the Metropolitan Pavilion in New York City. The gala will take place in the evening, immediately following day one of the conference. To purchase tickets to the…
Read MoreWhat happens when an AI company uses all of the English text on the Internet to train its chatbots and still needs more data? Five New York Times reporters found that AI companies—Open AI, Google, Meta, among others—will do whatever it takes to tap into ever-greater data pools, even if…
Read MorePrioritizing user experience is crucial in designing an online advertising strategy. Overloading users with excessive or annoying ads can push them towards ad blockers, while too few ads might lead to a dip in revenue. eyeo's ad filtering technology is key to achieving an ideal equilibrium, ensuring both user satisfaction…
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