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Publisher Forum EU VII

see also: sponsorship — agenda Publisher Forum EU VII was held Attendance Attendance is open to individuals employed by European online media publishing companies, whose roles focus on online advertising operations and/or advertising technology. If you are already an AdMonster, please visit your user profile to sign up for the…

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Leadership Forum US II

see also: sponsorship — agenda — Agency Day overview Leadership Forum US II will be held 2006-09-27, at the in AdMonsters Agency Day: an Executive Summit for Online Ad Operations AdMonsters is the only professional association exclusively dedicated to online advertising operations and technology. We are expanding our unique peer-to-peer…

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Leadership Forum EU V

AdMonsters Leadership Forum: A Summit for Digital Advertising Operations Leaders AdMonsters is the only professional association exclusively dedicated to online advertising operations and technology. AdMonsters Leadership Forum will bring together 35 of the most senior leaders in online ad operations in a unique peer to peer round table discussion format.…

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Leadership Forum EU IV

See also: Sponsorship — Agenda Leadership Forum EU IV will be held , at the in AdMonsters Leadership Forum: A Summit for Digital Advertising Operations Leaders AdMonsters is the only professional association exclusively dedicated to online advertising operations and technology. AdMonsters Leadership Forum will bring together 35 of the most…

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Leadership Forum EU II

see also: sponsorship — agenda Leadership Forum EU II will be held , at the in AdMonsters Leadership Forum: a Summit for Digital Ad Operations Leaders AdMonsters is the only professional association exclusively dedicated to online advertising operations and technology. We are expanding our unique peer-to-peer best practices forum to…

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Leadership Forum EU I

see also: sponsorship — agenda Leadership Forum EU I was held , at the in Registration Agenda The conference format for Leadership Forum EU I will run one full day, concluding with a networking reception the evening of . The majority of the agenda is comprised of attendee-led sessions on…

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The Real Opportunity of Ad Exchanges

It may have been so in the past, but for today’s publishers, exchanges should not be seen simply as a platform for selling your non-guaranteed inventory.  They are fast becoming a solution to enable you to further develop your business whilst helping to maximise your sell-through rates and increase your…

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A Three Prong Approach to Monetizing Inventory

Sweeping generalization time: Publishers focus direct sales efforts on maintaining a $20 CPM and when they can't sell it, throw those impressions to remnant networks and hope they get a $1 CPM for it. As I said, it's a sweeping generalization, but most publishers continue to struggle with getting CPMs…

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Managing ad networks during tough times

The Wall Street Journal is one of the latest to point out that the field of ad networks is overcrowded. Expect a steady stream over the next number of months of ad networks closing their doors, laying people off or consolidating. For ad operations it's important to prepare for the…

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