Micro-targeting based on behavioral data was supposed to be a good thing for all parties involved in the equation: brands, publishers and consumers. But those benefits haven’t panned out. It hasn’t been suitable for publishers. As advertisers pivoted away from traditional advertising to micro-targeted programmatic campaigns, revenue for global newsletters…
Read MoreAdMonsters April 13, 2023 How Malvertising Shapes Behavior and Threatens An Industry: A Q&A with Yuval Shiboli, GeoEdge The surge in malvertising has been a source of concern for Yuval Shiboli, Director of Product Marketing at GeoEdge. From 2022 to 2023, GeoEdge monitored and analyzed billions of live advertising…
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From 2022 to 2023, GeoEdge monitored and analyzed billions of live advertising impressions across premium websites, apps, and SSPs to assess the overall ad quality in today’s digital ecosystem. The results, published in GeoEdge’s Q1 Ad Quality Report are worrying, which is why Yuval Shiboli, Director of Product Marketing is…
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In honor of Women's History Month, we spoke with Laura Boodram, CRO, FatTail, about how she started in ad tech, her experience being a women executive, and how her new role as CRO has allowed her to grow.
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Ahead of our upcoming webinar led by Strategic Solutions Engineer for OneTrust, Arshdeep Sood, "Consent-based Advertising: How You Can Automatically Build Audience Trust," we chatted with Sood about ever-changing privacy regulations, consent-based advertising, and what publishers need to know to stay ahead of the game.
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While the world frets about the possibility of a recession, one positively flourishing sector is the bot economy. To learn more about today’s bot networks and how the industry can work together to limit their damage, Admonsters spoke with Zach Edwards, Senior Manager of Threats Insight for HUMAN.
Read MoreAdMonsters March 9, 2023 The Power of Perspective: PubForum Keynote Janelle Faulk talks Career Development, Diversity, & the Future of Data Ahead of her keynote speech at AdMonsters' upcoming Publisher Forum in Miami, Fl., Faulk spoke with us about her career trajectory, valuable lessons she has learned over the years, and…
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Crystal Foote, an award-winning marketing professional and entrepreneur, learned that two decades into her career. Foote recently launched two businesses, Digital Culture Group and ThePartyStarter, to target and uplift diverse audiences within the advertising and digital media industry. After years of trying to push DEI initiatives for others, she found the…
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Programmatic podcast advertising is gaining market share, and more and more publishers are interested in integrating it within their monetization strategy, dramatically increasing revenue generation. Old-school hosting platforms cannot trade programmatically, but now these efficiency features are available on the platforms that seriously invested in ad tech from the early…
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Programmatic display CPMs may be cents, but they bring few clicks and often zero conversions. Unfortunately, industry expectations don't seem to match this scenario. According to the Epom client survey, 71% of programmatic agencies prioritize performance over reach. Are demand-side platforms to blame for underperforming traffic? Don't rush the verdict…
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