In Q1 2024, Google conducted an experiment to assess the performance of Privacy Sandbox APIs and first-party signals, such as publisher first-party data and identifiers, compared to traditional third-party cookies.
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The race to a federal U.S. data privacy law has been a slow trudge to victory, and the American Privacy Rights Act (APRA) is no different. APRA could drastically change digital advertising. By requiring explicit consent for using sensitive data, APRA could potentially hinder small businesses and publishers, threatening their…
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In a memo to employees, CNN CEO Mark Thompson announced that the company will merge the television newsgathering and digital news divisions into one unit, hoping to help the network's shift towards digital expansion.
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In an era where technology shapes our daily lives, generative AI has emerged as a powerful force in the political landscape, and its role is both revolutionary and potentially dangerous. In this article, Søren H. Dinesen, CEO of Digiseg, explores the complex world of AI in politics, its benefits and…
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A Teads' study surveyed 555 publishers across 58 countries, revealing an urgent need for the industry to adapt quickly. At Cannes, we met with Natalie Bastian, CMO of Teads, and were pleasantly surprised to be joined by Simon Klein, Global Head of Publishing. Onboard a yacht with a crisp blue…
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AI is revolutionizing commerce advertising with a 32% revenue increase, according to recent data from mrge's State of Commerce Advertising Report. We spoke with Felix Witte, General Manager and SVP Publishers & Advertisers to dive into the details.
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Discover how behavioral economics offers a simpler, more effective approach to floor pricing optimization. Kean Wang, VP of Product and Strategy at Intowow, reveals best practices for balancing Header Bidding and Google Ad Manager to maximize publisher revenue.
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As an omni-channel DSP with unique first-party identity solutions, Yahoo saw an opportunity to create a unique offering in the marketplace and did just that. The strategy behind Yahoo Creative was shaped by feedback from clients, who stressed the need for creative tools backed by trusted identity solutions.
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Discover how generative AI is driving a near-20% increase in "Made for Advertising" (MFA) sites, and learn from DoubleVerify's Chief Innovation Officer, Jack Smith, how to navigate this evolving trend.
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Amid the seaside backdrop and occasional gusts of wind, industry heavyweights shared their visions for the future. From AI-enhanced campaign execution to the power of community-building, the sessions were rich with actionable insights and collaborative spirit. Let's dive into how leading publishers are navigating these trends and setting the stage…
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