In 2024, users' data is under lock and key. Not literally, of course, but with the fall of Chrome's cookies and stronger privacy regulations popping out of the woodwork, it will be much harder for publishers to reach their desired audience. As we reflect on last year and prepare for new…
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From the ad quality challenges associated with capturing political ad spend, to the targeting and metrics evolution and attention's dominance, to battling bad ads that tarnish consumers' perceptions of media orgs, to helping sales teams take advantage of adops' treasure trove of data to improve monetization strategies — AdMonsters had…
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The digital audio advertising marketplace is experiencing massive growth, and technological advances are attracting increasing advertiser interest. Still, there's one crucial area for improvement in this tech evolution – audio ad measurement.
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Thanks to their dominance, Google, Meta, and Amazon will continue to attract the lion’s share of the advertiser’s budget. Over the next few years, they will account for 83% of global digital advertising revenue. Regulators across the globe are doing all they can to stop the dominance, of course, but Big…
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Here at AdMonsters, we are working towards recognizing DEI by hearing from the diverse voices in our industry. We learned about the importance of cultural diversity and how people from all walks of life impact the ad tech industry through their tenacity and innovation. Here is AdMonsters Best of DEI or…
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In 2023, the ad tech industry was preparing for many significant shifts — Chrome cookie deprecation, the generative AI takeover, and supply chain complexity — but we had leaders guiding the industry and learning from one another. Here is the list of the AdMonsters keynotes that shaped 2023.
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At a time when more competition exists amongst streaming media services, Disney Advertising landed on a strategy to accelerate access to Disney+ AVOD inventory when the publisher launched its Disney Campaign Manager. In 2023, over 4,500 advertisers and 1,000 agencies transacted on Disney Campaign Manager, with many of those brands…
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In a unanimous decision, a San Francisco jury sided with Epic Games, ruling that Google violated antitrust laws by unfairly stifling competition within Google Play.
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A new CIMM + 4As report offers a methodological approach for assessing privacy liabilities, as well as established and emerging solutions to help TV advertisers launch privacy-compliant campaigns.
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At the recent United Nations panel, "Intersections Between Advertising and Human Rights," the speakers urged the advertising industry to consider how their data collection practices, privacy ethics, use of AI, and global influence can impact human rights positively or negatively.
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