Curators play a growing role in the ad ecosystem, but what does that mean for publishers? Jeremy Gan, SVP of Revenue & Data Operations at Daily Mail, breaks down how curators operate, their financial models, and the challenges publishers face in maximizing their revenue while maintaining control over their inventory.
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Political ad spending for the 2024 election cycle came in around $10.5 billion, but with this influx now dried up, media consultant Matthew Goldstein’s warning of an “extinction-level event” looms over the media sector.
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Audience amplification redefines how publishers engage, expand, and monetize audiences in a privacy-first world. In this AdMonsters report, discover practical strategies for building loyal audiences, maximizing reach, and unlocking new revenue amidst the challenges of a post-cookie world.
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From privacy-first data strategies to flexible floor pricing, here’s what publishers need to know from the Prebid Summit 2024 to stay competitive and keep revenue strong on an evolving programmatic playing field.
Read MoreAdMonsters November 7, 2024 The Downside of Curation Curation might sound like a win-win, but there are hidden costs publishers and advertisers need to consider. Raptive's Ryan Maynard dives into the unspoken downsides of sell-side curation, from inefficiencies in SPO to eroding working media dollars. Read more. DanAds’ 2024…
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By integrating advanced tools, fostering inclusivity, and leading with integrity, brands, publishers, and platforms pave a path toward a safer, more impactful future. Read on for a roundup of the day’s most impactful sessions, highlighting strategies that can help you balance safety and responsibility.
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Brand safety should not be about throwing up a wall, it should focus on building trust in every corner of the digital media and ad tech ecosystem. Discover seven essential lessons from Brand Safety Summit Day 1, where industry leaders tackled evolving brand safety challenges, from AI-driven brand suitability to…
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DanAds’ Summit 24 was an engaging one-day event packing a large punch of industry experts. Over 180 ad tech professionals gathered to explore strategies for embracing emerging technologies, network, and share best practices. The talks centered around AI, automation, and implementing self-service to enhance growth.
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Building on its mission to create a safer digital advertising ecosystem, HUMAN continues to expand its reach through partnerships. Its latest collaboration with Opera Ads exemplifies a commitment to combating ad fraud globally.
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The cookie may not be crumbling on Chrome precisely as we thought, but many people are still tossing cookies out in the garbage. ID5 published its 2024 State of Digital Identity Report, offering a detailed look into how the industry is adapting to Google’s recent pivot on cookies.
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