Search results for apachesolr_search/ad platform
1693 Results
Extending Extension: Pushing Past Basic Techniques
Look, we don’t have anything against retargeters. Some of our best sponsors are retargeters, and we’ll be the first to say the channel occasionally gets a bad rap. Execution is the real challenge – too often advertisers blanket consumers with repetitive creative, possibly for products they have already bought. It…
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AdMonsters and Symantec Malvertising Report: How to Fight the Growing Threat
Click Here to Download the ReportIn a survey for our new report, "How to Fight the Growing Threat of Malvertisements", sponsored by Symantec, we found that 90 percent of ad ops professionals acknowledge the threat of malvertising, and consider malvertising protection "very important." Our newest report with Symantec outlines just why…
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On the Programmatic Road to the New Premium, Part 2: Competition in the Channels
Pop quiz, publisher: Let’s say Brand X purchases $10 guaranteed CPMs from your direct sales team. However, Brand X’s steely programmatic buying team notices a high-prospect user has just jumped on one of your URLs. They’re dying to retarget them, and perhaps at a rate above the $10 CPM.In the…
Read MoreWhy you and your company should invest in “open”
Last fall I wrote about my experience at the inaugural OpenCo festival here in San Francisco. OpenCo launched last week with an Indiegogo campaign and a calendar of events covering New York (May 22-24, as part of Internet Week), London (June 6-7), Detroit (September 12-13), and San Francisco (October 9-11). I'm proud…
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Success In the Post-Audience Era
The following is a transcript from Brian Monahan's keynote presentation, "Success In the Post-Audience Era," presented at the Sonoma Publisher Forum. I love coming to AdMonster's events, I really do. I feel like it's where all the breathless hype and hot air in our industry gets made real. Knowing that is…
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OPS Markets III: Live Blog
Hello, New York! The Monsters have descended on the Big Apple for what's sure to be the best OPS Markets yet. We've got a bevy of industry-leading talent on deck to discuss what's next for the ad operations industry, from monetizing social data to reenergizing programmatic. If you can't make…
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On the Programmatic Road to the New Premium, Part 1: The Efficiency Imperative
“The truth is, digital media is overpriced.”I believe I flinched a bit as the agency executive made that blunt statement. We were chatting in the wake of a heated conference session about viewability, where the chief concern among the publisher quotient had been are agencies really going to pay more…
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Paths to Programmatic Premium, Part II: Onto the Promised Land
In Part I of this series, we examined how programmatic premium is less a revolution than a set of tools pushing the notion of programmatic trading beyond the confines of RTB. However, this process is still in its infancy as sellers and buyers experiment with the vehicles that aim to…
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Cracking Mobile: A Guide to Mobile Malvertising
Malvertising is a growing issue among ad-ops professionals. In a survey for our new report, "How to Fight the Growing Threat of Malvertisements", we found that 90 percent of ad ops professionals acknowledge the threat of malvertising, and consider malvertising protection "very important."Check out a November 2012 feature by our business…
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