Apple Is Buying Shazam On Dec. 11, Apple officially announced it was buying Shazam, news TechCrunch had broken a few days earlier. Reportedly, Shazam had had discussions with other companies in months prior, including Spotify and Snapchat parent Snap, but ultimately Apple bit to the tune of $400-ish million (according…
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Throughout 2017, the discussion on the AdMonsters site, at our events and on our listserv has spun off in countless directions. A person has to wonder: Was there ever a time when it seemed the industry focused on one or two issues at a time, or do we just have…
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(AdBeeler is a monthly column from AdMonsters' Chair and PubForum legend Rob Beeler.) Get ready to add a new phrase to your ad tech lexicon: TAG Certified Channel. Remember the beginning of 2017? If a full flashback on the events of this year is too painful, I’ll remind you that…
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Facebook's Content Problem Is an Ad Problem, Too Couple fresh dispatches from the “You Can’t Automate Everything” beat: Facebook is catching heat over ads both weird and fraudulent on its platform. The Daily Beast’s Taylor Lorenz published a detailed exploration of the bizarre, impractical products (cat blindfolds? Plastic doodads of…
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Discovery's $40 Million Investment in Thrillist's Parent Company This week it was announced Discovery Communications would be investing $40 million in Group Nine Media, the company that owns Thrillist, NowThis, The Dodo and Seeker. That’s less major than their $100 million investment in Group Nine last year, but still very…
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Discrepancies in campaign reporting may be an ever-present scourge--but let's not mistake them for a force of nature beyond anyone's control. As the digital ad ecosystem evolves and gets smarter about its business, there's more value at stake with each impression. That said, managing discrepancies can feel like a long…
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I don’t want to sound like an alarmist, but if you think it’s hard for publishers to bend to the whims of Google and Facebook to get their content out to a mass audience, just think for a few seconds about what it might be like playing ball with ISPs…
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Ads.txt landed in the digital media world circled by a lot more confusion than you'd expect from a text file. Although the goals of rendering domain spoofing worthless and cutting down on arbitrage were quite noble, the approach was almost too simple for an industry that revels in complexity. Fortunately, the folks at…
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You better believe I was bummed by the Digiday article suggesting that the time-based guarantee movement has stalled out. Those who regularly read my opuses know I’ve long been a huge advocate for this style of transaction because time (and really engaged time, which can be used as a proxy…
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PUBLISHER FORUM SEASON PASSES AVAILABLE FOR A LIMITED TIME! Monday Keynote: Bonnie Kintzer, President and CEO, Trusted Media Brands Bonnie Kintzer became president and chief executive officer in April 2014. She joined Trusted Media Brands from Women’s Marketing Inc., the leading marketing services company serving emerging brands targeting women. Previously,…
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