For years people would shoot me skeptical glances when I suggested that in the near future the majority of display inventory would be transacted programmatically—whether that meant RTB or another automated channel. But these days when I express this sentiment, more people nod their heads and scowl only because we…
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A damning CNN report highlights some serious brand safety fails on YouTube. Must advertisers accept the risk of appearing next to unsavory YouTube content or could the platform leverage contextual intelligence tools to allay brand safety concerns?
Read MoreAdMonsters April 19, 2018 The "Truth" About Blockchain (Part 2) Last week, Gabe Greenberg advised readers to be wary of blockchain-based ad tech solutions that over-promise on this still-emerging technology. Now, he explains how blockchain could replace OpenRTB and solve for the protocol's flaws, and he shows us some…
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Last week, Gabe Greenberg advised readers to be wary of blockchain-based ad tech solutions that over-promise on this still-emerging technology. Now, he explains how blockchain could replace OpenRTB and solve for the protocol's flaws, and he shows us some examples of how brands are already using blockchain tech outside of…
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News briefs: Twitter and Mark Zuckerberg say they support the Honest Ads Act, which appears stalled in the Senate, and which the platforms say they can surpass where privacy is concerned. Also, the IAB’s Open Measurement SDK (for in-app viewability and verification) is out of beta now, and the Chief…
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This week's news briefs: AppNexus backed out of the MRC's buy-side accreditation process. EBDA is out of beta. NBCU will transact on impressions for both digital and TV. Digital pubs are getting in on YouTube TV.
Read MoreAdMonsters April 5, 2018 Let’s Take This Inside: The State of Programmatic In-Housing We were told brands were going to displace agencies and undertake programmatic media buying on their own. It didn't happen according to the schedule many had predicted. But it's happening now. Mike Hans of Forge Group…
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We were told brands were going to displace agencies and undertake programmatic media buying on their own. It didn't happen according to the schedule many had predicted. But it's happening now. Mike Hans of Forge Group catches us up on where we've been, and what's changing today.
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News briefs for Apr. 2:Facebook makes it harder for advertisers to use third-party data sets. There's confusion around how GroupM expects publishers to comply with GDPR. More than a quarter of web traffic could be bots, but that could be partly okay.
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Here's the conclusion of this three-part interview series with Claudia Page, Dailymotion's VP, Product and Partner Development. Claudia tells Gavin Dunaway that publishers will always need larger platforms to drive traffic to their O&Os. But when pubs look to these platforms, they need not only the traffic, but opportunities to…
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