Last week, Kroger's retail media operation announced the launch of an in-house self-service ad platform. The platform was designed to ease advertisers’ ability to activate, measure and optimize their campaigns and improve their customers' overall experience.
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As publishers, we recognize the immense value of our content, and the concept of a conversational chatbot guiding users to explore and enhance their experiences with that amazing content is truly fascinating. But can publishers launch generative AI chatbots and sidestep the issues we read about daily, such as hallucinations, responses…
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In one corner, we have two tech giants releasing privacy edicts, and in the other, the advertising and digital media industry that has to deal with the fallout. In July, Apple and Google are both expected to launch privacy updates when they introduce new versions of their platforms. Will they…
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Roberts has been with Dotdash Meredith since 2013. As Chief Innovation Officer, Roberts oversees research, data science, and open market revenue. He was previously the President, Health & Finance, overseeing strategy for Verywell, Health, Parents, Investopedia, and The Balance, and has held various senior leadership roles, including Head of Data…
Read MoreAdMonsters July 6, 2023 Why Aren't Publishers Concernd About Supply Path Optimization (SPO) Earlier this year, Emodo surveyed advertisers and publishers about their top concerns. Predictably, the economy, the growth of attention metrics, and cookie deprecation are top worries for publishers. What is surprising is just how low supply…
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MediaMath filed for Chapter 11 Bankruptcy, and the ad tech community has started to mourn the once beloved DSP. As publishers face the possibility of non-payment for inventory purchased through MediaMath, industry experts emphasize the need for careful assessment, proactive communication, and a reevaluation of payment processes. While the effects of…
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As PRIDE month comes to a close, we wanted to learn more about Pilar Prassas' — VP, Advertising Revenue Operations, PGA Tour — career ascent, their film In Sickness and in Health about same-sex couples fighting to marry their partners, how hooping in college taught them the importance of team…
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Location has been one of contextual targeting’s most promising plays, and, in a privacy-centric environment like the one the advertising ecosystem exists in today, it is emerging as one of the smartest. This is why Insticator, the global leader in increasing engagement for publishers through interactive content, recently acquired Balihoo, the…
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In this current era — marked by a recession and a two-month break in Europe — Mike Richter is still working toward defining the next chapter in his book, but he is optimistic about what the future holds.
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The Federal Trade Commission (FTC) filed a lawsuit against Amazon, accusing the company of signing users up for Prime without their knowledge. Now, when any website only provides a halfway decent ad experience, they can fall on the crutch of, "At least I didn't sign my users up for a…
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