The Interactive Advertising Bureau (IAB), along with the NCTA (Internet & Television Association) and the Electronic Security Association (ESA), have filed a lawsuit against the Federal Trade Commission (FTC) to block its new Click to Cancel rule. Is the FTC "overstepping its authority?" Let's dig into why the industry is…
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As we move forward, the interplay of AI, CTV, and data collaboration will continue to define many aspects of our future. Embracing these changes is paramount to gaining a competitive edge and unlocking new pathways for consumer engagement and connection. The key lies in adapting to these advancements while remaining…
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Focusing on leadership, quality, sustainability, and community, Emry offers a roadmap for publishers to thrive in an evolving landscape. His insights remind us that success in programmatic isn't just about technology — it's about fostering collaboration, embracing change, and building stronger connections within the industry.
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With AI, everyone’s talking about efficiency, scale, and optimization. But at BlackWeek’s "Diverse Data Matters – DE&AI" session, the conversation took a turn — toward the very real blind spots lurking in AI’s algorithms.
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As third-party cookies disappear from the digital advertising scene, publishers are waking up to a harsh reality: it’s time to rethink how they do business. For years, the industry has buzzed about data transformation, revenue diversification, and the importance of privacy regulations. But one key element is often overlooked —…
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Ryan Barwick over at Marketing Brew hit us with the latest tea: The DOJ and NCIS have some serious questions for Google, DoubleVerify (DV), and Integral Ad Science (IAS). And no, they're not asking politely.
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EX.CO and GeoEdge partner to combat video malvertising with real-time ad protection that shields publishers from auto-redirects and keeps revenue streams secure.
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Jon Schulz, CMO of Viant Technology, shares how his journey from IT to marketing shaped his leadership in ad tech and why sustainability in digital advertising is a crucial yet overlooked challenge.
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Toms Panders of Setupad explains how self-serve platforms are reshaping ad tech, empowering publishers to take control, boost efficiency, and overcome industry challenges.
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Google's latest tweak to AI Overview pegs itself as a shiny new traffic lifeline for publishers – or so it seems. With direct links now peppered into AI-generated search results, some publishers report a traffic bump.
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