Please note: registration for this training is via our partner, Econsultancy. Clicking the register button will redirect you away from AdMonsters Overview At the start of a career in online advertising, there is a large amount of information to be processed. As a trafficker, you are expected to be able…
Read MoreIn a prior AdMonsters article (https://www.admonsters.com/blog/back-basics-or-mobile-advertisers-dilemma), I spoke about gut reaction changes implemented to impact goals for mobile display campaigns, and how the basis for change must instead be a solid foundation of data and analysis over time. Let’s consider this for a moment with respect to mobile display…
Read MoreVideo syndication is a hot topic in the world of online media. While the general idea is well enough understood—it’s a way for content owners to make more money in more places—there is still plenty of confusion about what video syndication actually is, how it works, and what publishers need…
Read More
(But using them is still an art.)By Thomas Siegman, VP Client Services, RSG Media & Mayank Agarwal, Product Manager, Zoox AnalyticsA spate of new tools is letting publishers take back their place at the table, giving them critical insights into inventory management, pricing, and products—a position that they were in…
Read MoreInterested in the latest in Ad Operations and Ad Technology? If you are a commercial director or ad operations professional, this event is for you!Web Wednesday is partnering with AdMonsters to bring the first AdMonsters event to the Asia-Pacific region.Breaking News & UpdatesKeynote Speaker: Ruth Stubbs, President iProspect and Digital…
Read More
Eric Meixner is the Director of Ad Operations and User Metrics at WhitePages, Inc. a Top 50 website based in Seattle. Eric will be presenting "Buying and Selling Data" at the AdMonsters Publisher Forum in Memphis next week. We spoke with Eric about ad ops, privacy and self-regulation.Q: Can you…
Read MoreAMI announced today that they have signed up to use Operative.One. Read the press release.We spoke with AMI about the decision to use an advertising business management provider.Q: Please briefly describe AMI's business and current ad operations organization. Do you have a centralized team that manages the 15 websites or…
Read MoreDear AdMonsters, Let me start by saying that I am doing a session on this topic in Memphis next week. If you are going and will be joining the session, please send feedback before Monday and I can incorporated it into the presentation. Since Google announced that page load time…
Read More
I’m back in San Francisco for a few days in between the IAB Annual Leadership Meeting (IABALM) and AdMonsters Publisher Forum XIV in Memphis. IABALM is a sea of C-level execs from “all” the top media and technology companies and I ran into a ton of old friends as well…
Read More
Joe Luna is Manager of Yield and Inventory at Fox News Digital. He works closely with sales, production, and the trafficking groups to identify valuable inventory, set pricing strategies, and help define new ad opportunities. Joe will be presenting “Maximizing Video Revenue” at the AdMonsters Publisher Forum in Memphis. In…
Read More