Nexage, the leading mobile advertising real-time bidding (RTB) provider, announced last week that it has been selected by Rovio, the makers of Angry Birds™, to monetize and enhance advertising relevance for Rovio’s popular game on Android™ and Apple® iPhone® . AdMonsters spoke with Ernie Cormier, CEO & President of Nexage, regarding what this…
Read MorePart 2 of 3: Exploring the technical approaches to self-serve advertisingIn the first part of this series I addressed the problem and opportunity that online publishers face in servicing smaller ad orders. In summary, a self-serve advertising platform is a very effective solution for processing ad orders under $5000. In…
Read MoreWith the purchase of AdMeld, Google has effectively upped the ante in the online advertising space. One of the largest media companies in the space is coming ever closer to assembling the elusive technology “stack” that everyone seems to be whispering about these days – myself included.But there are still…
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The London Film Museum provided a unique and inspiring backdrop to the AdMonsters OPS Markets conference last week; with close to 150 attendees enjoying a packed day of keynotes, expert sessions and debate, amongst the star-studded exhibits. The Museum’s Historic Debating Chamber – once the site of many heated political…
Read MoreWe introduced the 3 Pillars of Success (People, Process and Technology) several weeks ago, to ultimately discuss each one in detail, and in my opinion, the People Pillar is the most important pillar. With fantastic people in your organization, you can overcome just about anything. Whether it is a lack of…
Read MoreWe’re long past the days of slapping ads on a website to make it profitable. Online advertising has advanced to the point where advertisers need more than just audiences at scale. They want their ads to reach the right audience. If a publisher can’t provide a brand or agency with…
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At Internet Week in NY, Turn announced it's new data management platform (DMP), called the Turn Audience Platform. According to the press release, the platform, "integrates Fortune 500 brands and leading advertising agencies into the industry’s first open ecosystem for audience targeting, enabling them to discover and connect with the…
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Last week AdMonsters held the 16th European Publisher Forum in Amsterdam. Before the conference we asked several of the speakers key questions on topics that are important to ad operations. While all of our conferences are focused exclusively on online ad operations, the Publisher Forum is even more specific in…
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Global warming is not the only thing raising the temperatures on Madison Avenue lately. Video advertising is hot and marketers can not get enough of it. Expected to grow 40 percent in each of the next two years, it’s one of the best tools for online marketers looking to reach…
Read MoreEditor's note: Rob Beeler's blog post originally appeared on ClickZ.As part of my job, I do my best to keep an ear to the ground and keep track of what operations people are talking about. Amazingly enough, it's 2011 and issues like late creative and discrepancies still pop up. Being…
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