Join us for our second Mashup, October 23 at 6 p.m. at Tumblr's headquarters in Manhattan's Flatiron District, as Tumblr's Lee Brown and Kate Maxwell discuss key steps to ensuring that your publication's Creative QA process stays afloat. Tumblr's native advertising platform allows advertisers to be content creators - Brown and…
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Ad ops isn't only about delivering impressions; it's also about creating high-performing campaigns. Join OpenX's Jason White, CondéNast's Dennis Colón and AdMonsters' content czar Rob Beeler as they rethink the ad-ops system, delivering best practices on how to evaluate your pub's media spend to maximize both yield and revenue.
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We kick off today's OPS by celebrating five years of Rob Beeler as AdMonsters' content czar and chief emcee. Here's to five more, buddy!But onto the meat – Derek Metz of Acceleration details early results from our Publisher Maturity Index survey – it's not too late to add your insight…
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Five years ago at our Publisher Forum in Boulder, I heard people chanting. And by people I mean Canadians. Several of them. While a certain amount of singing and dancing is expected at AdMonsters events, I had not encountered this before.And the thing is, they weren’t chanting “Ad-Monsters, Ad-Monsters, Ad-Monsters”...…
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Taking place September 26 during Advertising Week in New York, OPS is the gathering place for ad operations and media technology leaders challenged with navigating the latest shifts in our industry and responding to stay competitive and profitable.OPS is the best place during Advertising Week to connect with other online…
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I’d like to say it’s feeling like fall in New York, but no, heat and humidity still assail us in early September, turning the Big Apple into a concrete sweat lodge. Hopefully the weather changes course before Sept. 26, with crisp autumn weather signaling the arrival of AdMonsters’ flagship one-day…
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Aw damn – even AdMonsters is embracing the listicle. But we've got a good excuse: Advertising Week celebrates its 10th anniversary of unleashing the marketing hordes on the Big Apple. The official guide to Ad Week is 263 pages long (warning: it's full of ads) and the mobile app is…
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This interview was republished, courtesy of Xcede.Peter Yardley-Jones is the current Head of Advertising Operations for zeebox in the United Kingdom. Here's what he had to say on the future of second-screen, market changes, and just what it means to jump into a career in ad-ops. From your professional opinion as…
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OPS NY Wrap Party Brought to You by AddThis Toast OPS NY and Advertising Week over classic cocktails and hors d'oeuvres at our official wrap party sponsored by AddThis. Rocks, neat, whisper of vermouth? The choice is yours. OPS NY is the best place during Advertising Week to connect with other online media…
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AdMonsters is officially live from Boulder for Publisher Forum XXX. We'll be live blogging throughout the conference, bringing you a snippet of all the industry insight and discussion from mile-high Boulder. Stay tuned to this page throughout the week for the latest news and updates from AdMonsters' thirtieth Publisher Forum.…
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