<!--We sat down with Turn CEO & President Bill Demas and,Managing Director EU, Pierre Naggar to discuss their move into the European RTB Market and how they see the market transforming how display is bought and the new role of the salesman. Read the fascinating interview below. Tell us about…
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For Online Ad Operations and Technology LeadersAdMonsters Southeast Asia connects the region's online advertising operations and technology leaders. Register now to build the future of digital marketing. Learn how to leverage Video, Mobile, RTB, DSPs, SSPs, DMPs, and more to maximize your online advertising. At AdMonsters Southeast Asia realize the…
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Digital advertising pros who are also Spaghetti Western fans thoroughly enjoyed Grapeshot Chief Executive John Snyder's wonderfully titled OPS Markets session on Thursday, Feb. 9: "The Good, the Bad and the Ugly of Digital Advertising." While we're still trying to talk Snyder into wearing a poncho and chewing a cigarillo during…
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Tag management provider TagMan has found an ally in Digital Fulcrum, the company that provides the consulting muscle for AdMonsters Professional Services. Through an exclusive strategic partnership, TagMan has integrated Digital Fulcrum's Ghostwriter technology, a web performance optimization tool aimed at publishers as well as marketers. With Ghostwriter, TagMan's…
Read MoreIt's the first AdMonsters event of the year at the Grange Tower Hotel in blustery London. OPS Markets features a wide variety of speakers analyzing the rapid development of data-driven advertising and pondering what's next. The two Gs of AdMonsters' ever-diligent content team – that would be EU Editor Gautam…
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The role of the ad operations professional is evolving. As data plays an increasingly important role for every advertiser and publisher, the role of ad operations has, in turn, rapidly expanded. It’s no longer enough to just ensure a placement is trafficked correctly and that campaigns are pacing at an…
Read MoreMaybe it's early on to be calling it "The Year of..." anything, but all signs are telling us that 2012 is truly going to be the year of Big Data. However, we're not talking about realization of the phenomenon – as DataXu Mobile General Manager Lara Mehanna said last week…
Read MoreThere was a fair deal of relief spread around following the announcement of Facebook's IPO yesterday. First off, investors who had been dying to get their hands on a piece of the social network's business knew their time haunting the secondary markets was almost over. But even bigger, so much…
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We sat down with OPS Markets' Keynote Speaker Martin Kelly from Infectious Media and quizzed him on the RTB market place, the digital ad landscape in 2012 and got his predictions for our industry in 2012. RTB really took off in 2011, what do you see happening in a more mature…
Read MoreThe Mobile Marketing Association has issued the final version of its Mobile Application Privacy Policy Framework to assist mobile app developers and publishers in writing privacy policies and informing users about data collection and usage. Developed by the Privacy & Advocacy Committee (co-chaired by Alan Chapell, President of Chapell &…
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