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In the Spotlight: AdMonsters’ Keynotes of 2023

In 2023, the ad tech industry was preparing for many significant shifts — Chrome cookie deprecation, the generative AI takeover, and supply chain complexity — but we had leaders guiding the industry and learning from one another. Here is the list of the AdMonsters keynotes that shaped 2023.

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AdMonsters October 26, 2023   Legit Black-owned Publishers Are Being Labeled MFA Sites, but Maybe There’s a Solution The MFA site reformation in ad tech is well underway. Still, some Black-owned publishers are being labeled as MFA sites by the industry in their attempts to reach advertisers’ quotas and serve…

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AdMonsters September 14, 2023   Navigating the Power of Data-Driven Attribution: A Call for Transparency, Expertise, and Understanding The recent decision by Google's GA4 to deprecate numerous attribution models, nudging marketers toward Data-Driven Attribution (DDA), has sparked considerable debate in the advertising community. While the crux of the matter is…

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What Is the Global Privacy Platform (GPP) API v1.1?

The primary changes to the API were born from industry feedback that it needed to better support callers of the API who operate within an iframe on a web page. Version 1.1 of the API includes callback support for all commands. This allows vendors who work within an iframe to…

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Carbon Offset Your Trip to Cannes Lions

Carbon offsets have received a bad rap from some as a form of greenwashing. However, Brian Murphy, Founder of The Alpine Project, told AdMonsters that carbon removal initiatives are a critical step in the path to net zero. Businesses can ultimately reduce their emissions, so they need to invest in…

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