September 14, 2023   Navigating the Power of Data-Driven Attribution: A Call for Transparency, Expertise, and Understanding The recent decision by Google's GA4 to deprecate numerous attribution models, nudging marketers toward Data-Driven Attribution (DDA), has sparked considerable debate in the advertising community. While the crux of the matter is the black-box nature of DDA — we're unsure of its internal workings — a more profound issue lies beneath the surface: should marketers care about how tools function as long as they deliver results? Read more. Exploring the Impact of Disney and Charter Communications' Game-Changing Deal on the Future of Streaming We spoke with Julie Clark, SVP of Media & Entertainment, TransUnion, to dissect the future of cable television in a world dominated by streaming, marked by both challenges and opportunities. As the lines between traditional linear models and streaming continue to blur, we explore the impact on publishers, evolving revenue models, and the changing landscape of consumer access to content.  Read more. AdTechGod's Commandments for the Future of CTV Join us at PubForum New Orleans for a lively discussion featuring the Ad Tech God, the Lord of RTB, who will provide valuable insights into the future of CTV. In this engaging chat between AdMonsters Content Director, Lynne d Johnson, and the AdTechGod, we'll explore the challenges of fragmentation, brand safety, fraud, and measurement in the CTV landscape. Discover why fragmentation can be viewed as a sign of a thriving marketplace and gather strategies for success in this dynamic world. Register now! Top Stories The “New Rules” of Video Stories and Advertising: Q&A with Connatix's Anthony Gonsalves Don’t think that only the largest and most sophisticated publishers can do video well. According to Anthony Gonsalves, SVP and Head of Global Business Development at Connatix, all publishers can — and should — embark on their video journeys. What’s more, they’re likely to succeed, as long as they follow the new rules of the road. Read more. The Crucial Role of Data Collaboration in the Future of Advertising Media companies that can accommodate advertisers' demands for private data collaboration stand to gain a significant market advantage. Data collaboration can boost revenues by attracting new advertisers, securing larger commitments from agencies and advertisers, and commanding premiums on ad products that leverage shared data. Read more. AI Is Changing Service in the Ad Business. But Will It Reimagine Service? Generative AI innovations promise enhanced efficiency and improved customer service, but there are questions about whether AI, as it currently stands, can provide quality service to real people, including in developing ad creative and messaging that resonates with the right audiences.  Read more. Upcoming Events Nov. 5-8, 2023 | Publisher Forum: New Orleans Mar. 3-6, 2024 | Publisher Forum: Austin View All Premium Jobs Adjunct Instructor, Advertising & Design Seton Hall University; South Orange, NJ Advertising Strategist Strategic Growth Comcast; Wayne, PA Advertising Account Executive, Market Retail Comcast; Spokane, WA Director of Advertising and Digital Marketing Oklahoma State University; Sillwater, OK View All Job Listings Adjunct Instructor, Advertising & Design Seton Hall University - South Orange, NJ Advertising Account Executive, Market Retail Comcast - Spokane, Assistant Professor, Digital Communication, Advertising + Public Relations University of Alabama - Tuscaloosa, AL Assistant Professor, Digital Communication, Advertising + Public Relations University of Alabama - , AL Advertising Account Executive Comcast - ROANOKE, Director of Advertising and Digital Marketing Oklahoma State University - Stillwater, OK Add A Job Listing | View All