When they first hit the scene, private marketplaces were heralded as a promising next step in the evolution of programmatic: a way for buyers and sellers to transact efficiently in a trusted and highly valued environment.Unfortunately, that’s not how PMPs have panned out for publishers, at least not across the…
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Of course the mainstreaming of header bidding has rocked the broader digital landscape, for reasons that ought to be familiar to most AdMonsters readers. But for all its merits, there’s been this widespread suspicion that maybe the header isn’t the end game here: What if the header is just a…
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We're very close to kick-off here at OPS Week NY. Some of the brightest minds in the digital ad space are currently milling through the doorway into the impressive space that is 82 Mercer right in the heart of Soho.Looks like we're all set for a day of stellar peer…
Read MoreDigital media decision making is constantly evolving, and with demand-side platforms, digital agencies have set up lightning-fast environments for buying and selling a variety of online ad impressions, similar to the computerized stock trading desks used by quantitative traders. DSPs are remaking the media landscape and increasingly blurring the boundaries…
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