When it comes to viewership, there is a big difference between subscribers and viewers. Viewers exist on linear and streaming, but viewership is more accurate on linear. Folks aren’t required to log in on linear. In contrast, with AVOD, people share login information left and right, so the subscription model…
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Digital publishers rely heavily on advertising revenue to ensure their businesses will succeed. However, managing ad operations can not only be time-consuming and costly, but it can also be a very complicated process, particularly for those who are not well versed in the nuances of the ad ops world, especially…
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October 17, 2022 No More Open-market Third-Party Programmatic Ads for Bloomberg TikTok is on Amazon's Heels Apple the Ad Tech Power Player Bloomberg Media is Shutting Down Open-market Third-party Programmatic Ads to Improve UX According to Bloomberg Media CEO Scott Havens, the publisher will end its open-market third-party programmatic display…
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OOH provides brands an opportunity to have an unfaltering real-world presence and offers opportunities to creatively reach target audiences through billboards, transit ads, and street furniture.
Read MoreAdMonsters October 14, 2022 5 Ad Tech Professionals Provide Solutions to Pump Up Hispanic Ad Spend As we approach the close of Hispanic Heritage Month, we thought it was a good time to laud advertisers for upping their spend to reach the Hispanic market. But we’d be remiss not to…
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As we approach the close of Hispanic Heritage Month, we thought it was a good time to laud advertisers for upping their spend to reach this market. But we'd be remiss not to mention that advertisers are also underspending on the Hispanic market relative to the total population, media consumption…
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TMB’s Pet Collective NFT launch follows a highly successful NFT collaboration with FailArmy that sold out in one second. To get the inside scoop on TMB, Theta Labs, and all things NFTs, we chatted with Jacob Salamon, Vice President, Business Development, TMB. We discussed TMBs’ new NFT collection, the benefits NFTs…
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October 10, 2022 Why is Ad Spend Going Down? Meta Sees New Lows Peacock Flys Out of Paid Subscriber Sinkhole Around the Water Cooler Ad Tech Industry Experts Theorize the Cause of Ad Spend Slump There have been varying opinions in the ad tech space about whether or not ad…
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From linear TV's status as top dog to CTV measurement to why advertisers should invest in minority-owned media to the power of gaming, as well as how to drive revenue in the cross-screen era, Cynopsis' 4th annual That Big TV Conference brought the insights that publishers and advertisers need to succeed.
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With the polarization of the political landscape, it seems to be a very rare occurrence that a controversial bill garners significant bipartisan support. Yet, the American Data Privacy and Protection Act (ADDPA) was able to do just that.
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