I recently noted the cyclical nature of ad tech issues, and nowhere has that been more apparent than in brand safety's reappearance in the forefront of advertisers' and publishers' concerns. As technology and content have evolved, we need to reconsider just what fits under the brand-safety umbrella in 2018 (something we'll discuss…
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Agency Insider: Yep, We're Buying Publishers' Data Indirectly Digiday’s “Confessions” series most recently brought us a chat with a programmatic buyer at an ad agency. For publishers who fret over how much valuable data they’re losing to wily buy-siders, this more or less confirms several of their fears. The buyer…
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(Editor's Note: Hear more about sandboxing iframes and ad quality at this special attendee session during the PubForum Huntington Beach, March 4-7, 2018.) Recently, premium publishers have reported an uptick in malicious ads on their sites—particularly pesky mobile redirects, the never-ending scourge. While pubs’ first response tends to involve tracking…
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View the presentation here. We all know there’s great power in data when it comes to digital media monetization, but unlocking the potential can be laborious, frustrating… and even fruitless. The massive amounts of data flowing throughout the digital advertising ecosystem is both a blessing and curse—it may seem plenty,…
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DSPs Hidden Fees Dragged Into the Light AdExchanger published a lengthy explanation of the infamous hidden fees DSPs sometimes charge. It's common knowledge in the industry that DSPs are often inclined to take a cut off of the transactions they enable, and then add extra fees on top of that.…
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This is the third article in the Native Chronicles series, brought to you with the support of TripleLift. Read the first article on the "creative revival," and the second on flexibility and A/B testing. For a long time, you could not go to a conference on advertising technology without hearing mention of…
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Lift Tests: The Next Programmatic Trend? Among advertisers, especially performance advertisers, lift tests are on the rise, AdExchanger reports. Performance advertiser are feeling some heat to justify ROI for all their activities, which is why they’re looking at measuring incremental lift in whatever channels they’re spending in. One reason for…
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Apple Is Buying Shazam On Dec. 11, Apple officially announced it was buying Shazam, news TechCrunch had broken a few days earlier. Reportedly, Shazam had had discussions with other companies in months prior, including Spotify and Snapchat parent Snap, but ultimately Apple bit to the tune of $400-ish million (according…
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Throughout 2017, the discussion on the AdMonsters site, at our events and on our listserv has spun off in countless directions. A person has to wonder: Was there ever a time when it seemed the industry focused on one or two issues at a time, or do we just have…
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Supply path optimization is having its moment, as fashionable industry jargon goes, but there's really important substance behind the hype. In short: DSPs and agencies are adopting new strategies for optimizing their supply paths because header bidding has massively increased the queries they have to process, which puts strain on…
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