The promise of private marketplaces is both alluring and straightforward. For brands, there’s the opportunity to reach engaged audiences of premium publishers with the efficiency of programmatic. For those premium publishers, there’s an opportunity to move inventory via programmatic, but at significantly higher CPMs than they can net in the…
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Updated Below. One of my first questions to AdMonsters Publisher Forum Keynote Mike Smith, General Manager of Core Audience and VP of Revenue Platforms and Digital , was, “What the hell is a supply-side trading desk?”He smiled wryly, probably because what sounds like the latest industry buzzword is a pretty apt…
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Download the latest Publisher Viewability Litmus Test here. (Note: You must log in or register with AdMonsters to download the survey.) From the Executive Summary: In April 2014, shortly after the Media Rating Council lifted its embargo on transacting display inventory on a viewability basis, AdMonsters fired out a survey to its…
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As the founder of AdMonsters, I’ve been to just about all of our conferences over the years. At this point I’m used to the fact that you all aren’t there to talk to me, but people do often ask me why and how I started the company.The simple answer is…
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Access Intelligence Acquires AdMonsters, Expanding Its Conference Portfolio with Leading Ad Ops & Digital Technology BrandROCKVILLE, MD, March 9, 2015 -- Access Intelligence announced today the acquisition of AdMonsters, the fast-growing and preeminent conference and trade show company serving the online advertising operations, advertising technology and digital media markets. This…
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Workflow can be the bane of ops' existence. The order’s journey from sales to ops to inventory and other stops can be a perilous one full of treacherous platform crossings and other hazards – it can make Frodo Baggins’ excursion to Mount Doom look like a walk in the park.…
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In my years heading up an operations department, I would dread hearing those words. Too often it was someone who wanted to stay with the company, but the allure of more money elsewhere was too much. Sometimes I could keep them with a counter-offer, but that only works so many…
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Editor's Note: Emry DowningHall, Director of StudyBreak Media, will be leading a larger discussion on "tagless" solutions at AdMonsters Publisher Forum in Sonoma from March 1-4. He kindly allowed us to reprint this insightful blog post as a preview to his talk. Got questions? Ask Emry in person at the…
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Join us in Sonoma, March 1-4, for Publisher Forum and be part of this elite group to discuss, debate and shape the future of digital media. No other conference comes close to offering the exposure, exchange of ideas and feedback.
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Tech Forum Is Sold Out.Stay tuned for more information on upcoming Tech Forums.AdMonsters Tech Forum, Jan. 28, 1-8 p.m.The Tech Forum is a half-day deep dive into publisher ad operations tactics and technology. Part training and part conference, the AdMonsters Tech Forum will feature ad ops experts leading interactive discussions…
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