Not terribly long ago, audience extension seemed like more of a pipe dream than a reality for publishers. Though retargeting has been around since the early days of http cookies, it’s only in the last five years or so that the technology has caught up with its promise, enabling publishers…
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“Programmatic TV is taking longer than we thought,” says Mitch Oscar as he gestures toward a cartoon featuring a group of confused cavemen, a favorite theme of his and probably an apt analogy for most advertising professionals.The jam-packed boardroom in Turner’s offices at the Time Warner building shares a chuckle…
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Facebook is catching heat right now from agencies about an apparent long-standing discrepancy in the way it reports video ad performance. It’s debatable how much of an impact this has had to date on either Facebook’s or agencies’ businesses. But a highly public flare-up like this sure looks like a…
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You don't have to be following the DMEXCO conference in Cologne, Germany, to have heard the biggest story/scandal. EyeO GmbH – the parent company of everyone's favorite ad blocker, AdBlock Plus (ABP) – decided the event was a prime time to announce the launch of its new exchange for replacing…
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Read the latest developments in impression counting—the "begin-to-render" movement—here. (1/5/2017)Chatter about discrepancies can always be made out during a Publisher Forum, but for latest gathering in Austin this August, the talk was louder and more anxious. With good reason, though – some demand-side ad servers are reportedly counting when ads actually…
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AdMonsters Tech Forum, October 18, 12:30 pm - 6:00 pm PSTThe Tech Forum is a half-day deep dive into publisher ad operations tactics and technology. Part training and part conference, the AdMonsters Tech Forum will feature ad ops experts leading interactive discussions that traffickers and managers face on a daily…
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Registration is now closed. (09-2016 11:30AM)Beyond Audience: Next-Generation TargetingJoin us at LiveIntent's offices to network and discuss the new ways in which data is being leveraged to deliver smarter, more personalized advertising.
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As with programmatic display, the earliest inroads into programmatic video were set up to give the buyer the right of way in certain key matters. Private exchanges initially left valuable inventory ripe for cherry-picking by buyers, and prone to devalue greatly if passed back. Meanwhile, video content that by rights…
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“Is header bidding a hack?” This question invariably gets asked in every panel or interview revolving around header bidding. “Hack” is a term dripping with bile and contempt – it symbolizes a ragged workaround versus some mythical notion of organic development. But such development rarely occurs in the digital advertising…
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The AdMonsters crew is in force in Austin, TX, for our 39th Publisher Forum. We have a slightly larger group of attendees than we historically have had, the agenda has some longer session (with more group participation) than in the past--so there's a bit of a charge in the air…
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