Strengthen the foundations of online advertisingLatin American leaders in digital advertising attend AdMonsters Brazil for the in-depth peer-to-peer discussions, focused on developing actionable solutions and best practices in response to cutting edge challenges. Example topics include:The strategic role of Ad OperationsAudience targetingYield, revenue and inventory managementEmerging platformsOrganizational structureData monetization and…
Read MoreIt's generally sunk in that the last click shouldn't be getting all the conversion credit – as digital spend increases, advertisers are yearning for a better understanding of multichannel campaign performance. Properly assigning credit to various ad types has proved to be a task, but one that companies like Adometry –…
Read MoreLast week, Medialets, a mobile rich media advertising platform that currently supports more than 20 billion monthly impressions, launched Medialets Private Marketplace, a fully transparent buying platform that lets advertisers directly plan, buy, execute and measure brand advertising on the mobile properties of the world's top publishers. The launch of Medialets Private…
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How many of you work for a company that utilizes Salesforce.com? Its adoption is really quite large in sales and marketing departments. The functionality is quite robust for managing sales, marketing, trafficking and ad performance reporting. Unfortunately most companies have initially configured Salesforce for only its most basic capabilities. Then people…
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There still seems to be a lot of confusion regarding the ePrivacy Directive, what advice would you offer to Publishers and Data Handlers at this stage? I think there are three key things: transparency, control and education. The EU self-regulatory programme is moving forward to deliver these and – though not…
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This exclusive interview with Matt Harty, General Manager, Accuen APAC at Annalect (Omnicom Media Group), is brought to you by AdMonsters Southeast Asia. AdMonsters Southeast Asia brings commercial directors and operations leaders at the forefront of the field in the region together to lead the discussion on building the market and…
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The Forrester Wave report on Sell-Side Platforms sets the stage for the publisher ecosystem in 2012 by labeling SSPs a “vital part of the publisher tech stack.” The SSP is an increasingly necessary tool for managing and optimizing a plethora of indirect sales channels – oh, and making sure they’re…
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When considering which data to buy and layer onto campaigns, marketers are becoming lost in a sea of segments. Several data buyers have told me they have access to 50,000 segments. That’s 50 with 3 zeroes. Which cookies should you buy? How can you differentiate one company’s 500 segments from…
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DataXu, provider of the industry’s no1 ranked DSP today (10 Jan 2012) announced that it had acquired Europe’s leading DSP platform Mexad.Read our Q&A on the thought process behind the decision and more with DataXu’s Vice President of Marketing Jule Ginches below.Rumor has it, DataXu's technology was originally developed for…
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Offering further proof of how much online display technology is inspired by the financial industry, Legolas Media announced numerous agency partners, including Horizon Media, on board with its audience futures marketplace. Employing a complex algorithm that incorporates 10,000 data points regarding audience targeting, Legolas enables publishers to sell guaranteed inventory…
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