Chick-fil-A is branching into original content creation, collaborating with major studios to produce family-friendly, unscripted series for a new streaming service launching later this year. The company is also exploring scripted and animated projects, with a budget of around $400,000 per half-hour for unscripted content.
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Discover how extended payment terms are stalling ad tech innovation as credit tightens and brands like Keurig Dr Pepper push for longer cycles. Explore the ripple effects on vendors, agencies, and the entire ad tech ecosystem, and learn about alternative financing solutions that could offer a lifeline in this challenging…
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Our publisher forums are always valuable, but this one hit differently. The focus was clear: everyone was determined to crack the code to retain more revenue. This time around, attendees were in rare agreement, openly discussing their biggest challenges as publishers. The great main-stage presentations and breakout sessions all revolved…
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In an effort to guarantee that advertisers focus their media investments on premium publishers to drive real consumer engagement, AdLib is providing agencies with tools to optimize their digital ad spend by connecting Jounce Media's advanced MFA detection technology to automatically block low-quality traffic.
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The Court is poised to require Google to compete in search to create incentives for open Web search properties to innovate the search experience. Breaking Google’s exclusivity would bring transparency and efficiency to advertisers, as publishers could show their search results,ads or curate those from direct sources.
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One thing that Jamie knows to be true is that "the landscape is changing rapidly, and those who fail to adapt will find themselves in precarious positions." By approaching compliance as a partnership between publishers, brands, and consumers, unique publishers can create a more bespoke advertising experience while upholding privacy…
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This new era of journalism is sticky for publishers. They are currently faced with revenue loss, layoffs, and much more since tech giants are prioritizing clicks over quality content. To stay afloat, publishers continue to focus on diversifying their revenue streams. From launching e-commerce platforms to fostering vibrant online communities,…
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The courts have been waging their antitrust war against Google for quite some time. The U.S. District Court ruled that Google violated antitrust laws, marking a pivotal turn in this landmark case against the walled garden. But the war is far from over. Google announced plans to appeal the ruling.
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Worldwide, finding a consensus on nearly anything is just about impossible. Yet, when thinking about the way people interact with brands online, there are two glaring truths: consumers demand personalization and privacy in nearly equal measure. Data clean rooms can be a conduit for advertisers to continue offering highly personalized…
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Two bills, called the Kids Online Safety Act (KOSA), passed the US Senate with overwhelming support in late July. Energy and Commerce Committee Chair Cathy McMorris Rodgers said her committee will begin work on a House version as soon as Congress returns from its recess in September.
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