Ad blocking was last decade's big problem, right? It is no longer seen as an existential crisis; it's become a back burner issue. Not quite. There's a new more sinister problem— brutal adblockers that cause dark traffic. There are now 700m+ users globally. Much of this has materialized in the…
Read More
Get the lowdown on week three of the Google vs. DOJ trial from the AdMonsters editors. The plot thickens as Google’s defense strategy unfolds, revealing a complex web of power plays in the ad tech ecosystem.
Read More
From the rise of social-driven search and FAST channels to Google's ongoing antitrust trial, ProgIO spoke to many of the challenges facing publishers today. As the industry continues to push for transparency, fairness, and a more open ecosystem, the path forward depends on innovating while maintaining trust with consumers and…
Read More
In celebration of Hispanic Heritage Month, we spotlight eight trailblazing leaders in digital media and ad tech, who are driving innovation, breaking barriers, and paving the way for future Hispanic professionals in the industry.
Read More
As week two of Google’s antitrust trial unfolded, publishers were stepping out of the shadows. With testimonies revealing Google’s deep grip on ad tech, we unpack how this could reshape the industry and finally give publishers their due. Watch the full breakdown and get the highlights of the trial here.
Read More
PinkNews, a leading LGBTQ+ news and entertainment platform, partnered with OpenWeb to create a safer, more engaging space for its audience. Together, they are driving deeper user engagement while building robust first-party data. Through this collaboration, PinkNews is strategically expanding its loyal user base.
Read MoreAdMonsters September 19, 2024 LinkedIn Live Replay: The Future of Ad Ops According to Snopes' Justin Wohl Digital advertising has presented challenges and opportunities for publishers looking to future-proof their businesses. In a recent LinkedIn Live event, I sat down with Justin Wohl, the Chief Revenue Officer of Snopes,…
Read More
California is at it again. Just like they did with CCPA and data privacy, they’re ready to take the lead, this time with AI regulation through SB 1047. The bill zeroes in on safety measures for large-scale AI models, including mandatory testing and “kill switches” for rogue systems.
Read More
Catch up on the latest in ad tech, from Google's antitrust battles with the DOJ and CMA to MediaMath's resurrection. Plus, join us for a LinkedIn Live on future ops with Justin Wohl and get insights about PubForum Scottsdale.
Read More
Can a week really go by in ad tech without Google being under the microscope? Google's incentive programs for agencies are under intense scrutiny as new documents filed in the Department of Justice's antitrust trial against the tech giant reveal new details.
Read More