I have to admit I was surprised when I ventured over to USAToday.com following its massive redesign. You never quite know what to expect when you give a redesigned site a cold visit – I'm still haunted by my first time on the rebranded TechCrunch site (logo still gives me…
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The momentum behind multi-screen media is building. Consumers who interact with at least two screens at a time have now reached a majority, and that is seen by many as a tipping point for digital media strategy to shift accordingly. Advertisers are showing increased interest in executing campaigns across screens.Now,…
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Coming to you live from New York, it's the AdMonsters OPS NY Live Blog! Advertising Week may be coming to a close, but it's not over yet. Stay tuned as we capture our lively agenda, covering digital strategy from the multi-screen experience to programmatic premium and beyond. 9:00 Rob Beeler kicks…
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After 24 years at Publicis, with the most recent role being CEO at the VivaKi Nerve Center, Curt Hecht made the leap across the aisle to joining his old VivaKi boss David Kenny at The Weather Channel. But making his move to the role of Global Chief Revenue Officer wasn't just…
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In Madrona's last post at AdMonsters, we highlighted how you can set up Salesforce to forecast media sales. This article builds on that approach and adds a technique to blend data from the ad server to get a true all-up revenue forecast.Revenue Forecasting Is More Than Just Tracking SalesRevenue forecasting…
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The press has lately been wall to wall with revelations about the emergent ‘data economy.’ True, we have the means to collect a wide variety of data from a variety of consumers in every industry, but that alone isn’t enough to spurn a data ‘revolution.’ Numbers alone are just numbers.…
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Making the dive into programmatic buying can be daunting, but a lot less so when fortified policies are in place. Below is an amalgam of how aggressive Media Trust clients in particular address ad quality and data leakage issues, split into four quality segments. Ad Security Data Security Ad Quality…
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Making the dive into programmatic buying can be daunting, but a lot less so when fortified policies are in place. Below is an amalgam of how aggressive Media Trust clients in particular address ad quality and data leakage issues, split into four quality segments. Ad Security Data Security Ad Quality…
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Programmatic buying is proven to provide a lift in CPMs. The overall benefit of programmatic buying far outweighs the energy and expense required to manage ad quality and data leakage. When diving in, it is important to remind yourself that programmatic buying requirements are no different than the fundamental operational…
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It's a gorgeous day on Boston's waterfront, and I'm going to have trouble keeping my eyes off the boats gliding across the harbor. After a night of cupcakes and cocktails at the World Trade Center, our attendees are trickling through the door, eager for Adam Cahill, EVP and Co-Media Director at…
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