As online privacy regulations tighten, brands must adapt quickly to maintain consumer trust and stay compliant. Charles Simon, VP of Privacy Advertising Standards at RTB House explores how new laws and Google’s Privacy Sandbox are reshaping data strategies and the future of advertising.
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In the past year, The Independent experienced a 120% increase in reader engagement and 50% increase in U.S. readership. What's the secret? The Independent creates a trusted, curious audience at the right moment.
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The Coalition for Innovative Media Measurement (CIMM) Summit 2024 delivered fresh perspectives on identity resolution, audience fragmentation, and the evolving TV ecosystem. Here’s what we learned and why it matters to the future of media measurement.
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Ryan Barwick over at Marketing Brew hit us with the latest tea: The DOJ and NCIS have some serious questions for Google, DoubleVerify (DV), and Integral Ad Science (IAS). And no, they're not asking politely.
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EX.CO and GeoEdge partner to combat video malvertising with real-time ad protection that shields publishers from auto-redirects and keeps revenue streams secure.
Read MoreAdMonsters October 10, 2024 What the Surge in Spanish-Language Streaming Means for Advertisers and Publishers Spanish-language streaming’s growth presents a unique opportunity for publishers to engage a vibrant audience and optimize revenue streams, while allowing advertisers to improve targeting and capitalize on innovative ad technologies. However, it's crucial to…
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Spanish-language streaming’s growth presents a unique opportunity for publishers to engage a vibrant audience and optimize revenue streams, while allowing advertisers to improve targeting and capitalize on innovative ad technologies. However, it's crucial to represent these communities authentically.
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Google's latest tweak to AI Overview pegs itself as a shiny new traffic lifeline for publishers – or so it seems. With direct links now peppered into AI-generated search results, some publishers report a traffic bump.
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In this engaging conversation with former AdMonsters keynote, Walt Geer, CCO of Innovation North America, VML, we learn about the vision behind his latest venture — BlackWeek. Learn how the conference is shaping up to become the Black Davos, and why it’s more critical than ever to keep DEI in…
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With publishers facing challenges like third-party cookie deprecation and declining referral traffic, they need answers right now. Take our survey to uncover new audience amplification strategies to drive revenue beyond your website.
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