Search results for apachesolr_search/Mobile Marketing

2052 Results

A Step Up From Verification: Q&A With Andrew Lerner, CEO, Trust Metrics

By Andrew Lerner December 20, 2011

/* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} This year kicked off with a lot of noise regarding ranking quality of online content, as Google faced a barrage of media criticism over its search…

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European RTB Insight Report: Key Points

By Gautam Srivastava December 16, 2011

This week Infectious Media released their Insight Report on the state of the Real Time Bidding market in Europe and there was some interesting findings - especially arising from the more mature UK market. The report states that the RTB market in Europe is continuing to grow, currently the European…

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The Challenges Facing Mobile: Q&A With Victor Milligan, Chief Marketing Officer, Nexage

By victormilligan December 13, 2011

What do you see as the biggest challenges to mobile advertising achieving its potential? How does Nexage attack these challenges?There are challenges, but more important, they are against a backdrop of strong tailwinds based on the broad recognition – by buyers and sellers – of the unique and strategic value…

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Harvesting the Data Fields: Q&A With Adam Lehman, COO and GM, Lotame

By Adam Lehman December 12, 2011

 A longtime presence in the data management and marketplace arena, Lotame closed off its data-driven ad network to new customers in August in the hopes of building more interest in its data management platform, Crowd Control – the move was successful, with a dozen new publishers and content groups signing…

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Building Trust: Resolving Mobile Analytics Discrepancies

By ronanshields December 06, 2011

 Following years of unfulfilled hype, mobile is now undeniably becoming a staple of mainstream media consumption, spurred for the main part by the success of the iOS and Android ecosystems. However, despite rapid advancements in mobile Internet usage, advertising revenues for the medium severely lag behind that of other digital…

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OPS Mobile Live Blog – NYC, December 7th

By Gavin Dunaway December 06, 2011

 The AdMonsters US Content Team, Gavin Dunaway and Maria Tucker, are excited to bring you this live blog from AdMonsters OPS Mobile at NYC's Metropolitan Pavilion. Stay tuned to see what's rocking the mobile ad world! GD8:30 – Sipping a piping hot cup of coffee, nibbling on a croisant and watching…

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Who Are the People In Your Neighborhood? Sonar’s Proximity-Based Social Connector

By Gavin Dunaway December 06, 2011

 I don’t know what to expect when I load the Sonar app on my iPhone and click on the WIRED holiday pop-up store  in Times Square, NYC. Lo and behold, numerous names instantly appear, all of them in my general proximity. My Facebook, Twitter and Foursquare accounts are hooked into…

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Mobile Device as Second Screen: Q&A With JoAnna Abel, VP of Marketing, FreeWheel

By jabel December 05, 2011

According to FreeWheel's recently released "Video Monetization Report" for third quarter 2011, short-form video (under 5 minutes) and mid-form video (over five, less than 20) have a primetime interval of 1 p.m. to 4 p.m, while long-form episodic video (over 20) has a primetime that mimics television – 8 p.m.…

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