AdMonsters EU Editor Gautam Srivastava sat down Vindico's UK Country Manager James Grant to discuss the current state of the Video market - and the steps he feels need to be taken in order for it to reach the levels of Search and Display. Read it below.Vindico's strap is 'Making…
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European Editor Gautam Srivastava had the pleasure of sitting down with QUISMA MD, Ellie Edwards to discuss their shift from Search to Display and what their plans are for the UK and European market.Search, Dynamic Creative , RTB, Technologies and so much more - check out Gautam’s fascinating interview below. Ellie…
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The first advertising standards, guidelines and best practices for digital video emerged four years ago, which seems like a short time in the grand scheme of history. But technology moves at an accelerated pace, and four years is enough to make anything outdated in the ad technology space. In fact,…
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There are two ways to store the user ID on the mobile device. The first is through using the impression cookie – we go into more detail in StrikeAd's full whitepaper that this article is excerpted from (PDF). On iOS, i.e. iPhones, iPads and the iPod Touch, however, it is not possible…
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Over the past year, the topic of attribution has emerged as a hot one among brands and advertisers looking for better ways to measure the impact of their online marketing investments. This is because attribution is finally giving advertisers what they’ve wanted for years – a way to trade in…
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While the primary focus of many data management technologies is to manage data assets for better audience targeting, the capabilities of a data management platform (DMP) go far beyond audience targeting. DMPs and content management systems (CMSs) can work together to deliver relevant content for your site visitors to…
Read MoreIt's the first AdMonsters event of the year at the Grange Tower Hotel in blustery London. OPS Markets features a wide variety of speakers analyzing the rapid development of data-driven advertising and pondering what's next. The two Gs of AdMonsters' ever-diligent content team – that would be EU Editor Gautam…
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The role of the ad operations professional is evolving. As data plays an increasingly important role for every advertiser and publisher, the role of ad operations has, in turn, rapidly expanded. It’s no longer enough to just ensure a placement is trafficked correctly and that campaigns are pacing at an…
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We sat down with OPS Markets' Keynote Speaker Martin Kelly from Infectious Media and quizzed him on the RTB market place, the digital ad landscape in 2012 and got his predictions for our industry in 2012. RTB really took off in 2011, what do you see happening in a more mature…
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Device recognition specialist (no cookies required) AdTruth, a division of 41st Parameter, has further upped its pro-privacy ante by joining the World Wide Web Consortium (commonly known as W3C) – specifically the Tracking Protection Working Group, which is developing guidance for implementing and adhering to Do Not Track (DNT) functionalities…
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