In Q2 2023, Amazon's advertising services business generated an impressive $10.68 billion, reflecting a 22% increase from the previous year. Although the closure of the ad server raises questions about potential reasons, speculations include regulatory privacy policies or a strategic shift toward AI and machine learning. Amazon's updated ad-server privacy…
Read More
During the last week of September industry experts provided their perspectives on streaming and linear challenges like measurement, the state of linear tv compared to streaming, sustainability, cost effective programming, understanding Gen Z, first party data, and more. In case you missed it, dive into the short summaries of our favorite…
Read More
U.S. regulators and 17 states filed an antitrust lawsuit against Amazon. The federal government and a bipartisan group of state attorneys argue that Amazon is a monopolist that stifles its competitors, offering unfair prices to sellers and consumers. More specifically, Amazon allegedly punishes sellers for offering lower prices and pressures…
Read More
In the ever-changing world of ad operations, it is crucial to stay ahead of the shifting landscape. One development that is here to stay is ad automation: using software and tools to automate and optimize backend operations to increase lead generation and revenue. Ad automation is not a new concept…
Read More
In programmatic advertising, where digital real estate is bought and sold at the speed of light, one constant thorn in the side of the industry is the persistent presence of low-quality supply. July's Jounce Media report highlighted this problem, revealing that top SSPs often peddle as much sub-par inventory as…
Read More
AdMonsters September 20, 2023 Celebrating Hispanic Heritage Month With IAB’s Jeffrey Bustos: The DEI Champion, The Retail Media Expert, and The Thought Leader With his current role as the VP, Measurement, Addressability, and Data Center at IAB, Jeffrey Bustos is now in the position to guide industry-wide change —…
Read More
Federal regulations have attacked Big tech monopolies from all sides, but if the Government comes out on top, this could be the first nail in the coffin. For a long time, the duopoly — Meta and Google — hoarded around 85% of ad spend, but privacy regulations took some of…
Read More
As the digital world embraces AI's power, publishers can harness this technology to their advantage. David DiAngelo, VP of Global Marketplace Development at Emodo, contends that the ongoing AI race is reshaping the power balance in search, potentially disrupting the search advertising industry and influencing publishers' traffic sources.
Read More
The recent decision by Google's GA4 to deprecate numerous attribution models, nudging marketers toward Data-Driven Attribution (DDA), has sparked considerable debate in the advertising community. While the crux of the matter is the black-box nature of DDA — we're unsure of its internal workings — a more profound issue lies…
Read More
2023 is poised to be a year of growth, and the horizon for 2024 appears even more promising. According to the latest industry insights from Madison and Wall's Brian Wieser, the U.S. ad industry is expected to witness a robust 5% increase, reaching a staggering $363 billion in revenue for…
Read More