Digital Ad Spending Continues to Grow at Double-Digit RatesIt's little secret that investment in digital advertising is growing worldwide; that the audience for digital ads is growing; and, that publishers are slowly turning their backs on print. But, just how fast is digital taking over the reins?Well, if ad spending…
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Well before the media anointed mobile the Next Big Thing, venture capitalists saw its potential. Consumers have rewarded VCs for their foresight by how quickly they’ve adopted non-voice mobile services over these past couple of years. The result has been a number of high-profile liquidity events this year starting with mobile ad network Millennial Media’s IPO followed by…
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Morning pardners – despite chatting with our sponsors till late in the night at the YuMe-hosted opening reception, the crew here at the Westin Riverwalk in San Antonio seems bright-eyed and bushy-tailed, enjoying a little Southwestern-style breakfast and preparing for the admittedly packed first day of our first ever mobile-focused…
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At AdMonsters Screens on Nov. 19, Videoplaza will be unleashing the newest member of its executive squad, Chief Commercial Officer Rags Gupta, to give a little real-world context to multi-screen monetisation. We caught up with the former BrightCove VP to hear about his recent move and get his thoughts on…
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Often someone attending an AdMonsters event or just perusing the website is heard to ask: "What exactly does 'Membership' mean? Am I member? What do I get? One of those cool 'Members Only' jackets?"For years, we've referred to anyone who has attended a recent conference as a "Member" and granted…
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The latest TubeMogul report on video RTB in the UK found that inventory available for RTB grew at a fleet 13.8% rate per month during the second quarter of 2012, maxing out at 29.9 million streams per day in July. However, average CPM took a nose dive, from £6.47 in…
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On Wednesday, Boston PubForum sponsor and digital video specialist Visible Measures announced it had hauled in an impressive $21.5 million in funding. We caught up with Paul Botto, GM of Analytics & SVP of Business Development, to hear how the company has pushed beyond its video analytics roots, the value of…
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The past two weeks’ Olympic triumphs and tragedies have driven home to me the importance of publishers’ need to use technology to monetize dramatic spikes in traffic. Ok, you wonder how I can make the leap from sports spectaculars to advertising inventory monetization.London 2012 is an amazing – actually a…
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It seems quite appropriate that we’re holding this summer’s US Publisher Forum in Boston, where the spirit of baseball streams through the streets and gutters. Accordingly, the best metaphor to describe the theme of this event is “stepping up to the plate” – as Hill Holiday’s Adam Cahill will explain…
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It’s a debate that will go on forever, one that I have with my musician friends every few months – who’s the greatest (rock) band that came out of Boston? The old-schoolers are quick to finger Aerosmith (particularly the first few albums) or perhaps the obviously named Boston (it’s more than…
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