Scott Messer, Principal and Founder of Messer Media, explores the latest challenges facing publishers in the ever-evolving SEO game. As Google's search algorithms shift, many publishers are grappling with decreased traffic and increased competition. Delving into the core issues, including the "Tsunami of Crap" and "Enshittification" of content, Google's prioritization…
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With global losses due to ad fraud projected at $100 billion by the end of the year, Ann Tarasewicz, CEO, Axis, takes a look at strategies that ad tech platforms are implementing to enhance ad fraud security in 2024.
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In a detailed discussion with AdMonsters' Yakira Young, James Rosewell, co-founder of Movement for an Open Web, discussed the nuances of the Competition and Markets Authority's (CMA) recent report and concerns regarding Google's Privacy Sandbox.
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Towards the end of last year, my company began to notice an uptick in malicious redirects stemming from video ad units—a first for the digital media ecosystem. Specifically, scammers have begun injecting malicious redirects through VAST tags that redirect users to a fraudulent website, regardless of whether the ad was…
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As the saying goes, 'With great popularity comes great scrutiny.' The House's sudden decision to ban TikTok in March, which caught TikTok executives off guard, is a testament to this. The strained relationship between our government and the ByteDance-owned company, exemplified by CEO Shou Zi Chew's contentious court appearance with…
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Alpine Founder Brian Murphy talks about what media sustainability means in 2024. AdMonsters spoke with Murphy about Alpine Project's progress, how brands and agencies can measure the environmental impact of their ad spend, why ad tech companies should start operating on cloud-based platforms, greenwashing and so much more.
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The ad tech industry is experiencing a serious case of déjà vu. Google announced that it will no longer fully eliminate Chrome's third-party cookies by the end of this year. But what does the industry think? We asked 17 ad tech thought leaders for their points of view, and here's what…
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What happens when an AI company uses all of the English text on the Internet to train its chatbots and still needs more data? Five New York Times reporters found that AI companies—Open AI, Google, Meta, among others—will do whatever it takes to tap into ever-greater data pools, even if…
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AdMonsters is thrilled to unveil the launch of the AdMonsters DreamTeam, an exclusive opportunity to shine the spotlight on the brilliant minds and visionary leaders within the realm of ad operations and revenue optimization.
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Jounce Media released its March 2024 RTB Supply Path Benchmarking Report. In AdMonsters' opinion, the data shows some troubling trends for mid-market publishers, many of whom are already facing revenue loss due to the loss of cookie signals and search referral traffic from Google SGE.
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