Bad actors aren't as sinister as bigotry, but they played a part in the hateful texts sent to marginalized groups after the presidential elections. Data brokers often compile information by harvesting web browsing habits, social media profiles, and commercial activity, merging it with demographic and contact information and bad actors…
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If they manage the next year well, publishers could emerge with more control over their business, stronger relationships with readers, and better deals with advertisers. Success lies in their ability to create hedged gardens, not the logged-in, ubiquitous worlds of Amazon, Google, or Meta, but differentiated by unique content, audiences,…
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Data clean rooms (DCRs) are hyped as a privacy-safe alternative to audience targeting, but the FTC isn’t buying it. In a blog post, the FTC says that DCRs "are not rooms, do not clean data, and have complicated implications for user privacy, despite their squeaky-clean name."
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The AI race is sticky and has hurdles that could trip even the most seasoned publisher. Despite regulatory and ethical hurdles, many publishers still see the tech as essential for crossing the finish line. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.
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The EU’s Digital Services Act sets new standards for ad transparency, impacting online platforms and advertisers. Elena Turtureanu, VP, Legal and Privacy Compliance at Adform digs into how the DSA is shaping a more accountable digital ecosystem through key compliance requirements.
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Curators play a growing role in the ad ecosystem, but what does that mean for publishers? Jeremy Gan, SVP of Revenue & Data Operations at Daily Mail, breaks down how curators operate, their financial models, and the challenges publishers face in maximizing their revenue while maintaining control over their inventory.
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Audience amplification redefines how publishers engage, expand, and monetize audiences in a privacy-first world. In this AdMonsters report, discover practical strategies for building loyal audiences, maximizing reach, and unlocking new revenue amidst the challenges of a post-cookie world.
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From privacy-first data strategies to flexible floor pricing, here’s what publishers need to know from the Prebid Summit 2024 to stay competitive and keep revenue strong on an evolving programmatic playing field.
Read MoreAdMonsters November 7, 2024 The Downside of Curation Curation might sound like a win-win, but there are hidden costs publishers and advertisers need to consider. Raptive's Ryan Maynard dives into the unspoken downsides of sell-side curation, from inefficiencies in SPO to eroding working media dollars. Read more. DanAds’ 2024…
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By integrating advanced tools, fostering inclusivity, and leading with integrity, brands, publishers, and platforms pave a path toward a safer, more impactful future. Read on for a roundup of the day’s most impactful sessions, highlighting strategies that can help you balance safety and responsibility.
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