Digital media can be a struggle for all players involved. The duopoly, plus the growing As—Apple and Amazon—continue to gobble up digital ad spend. Mergers, acquisitions and layoffs become the strategy du jour. Legacy brands face challenges too, as digital natives opt for digitally savvy upstarts that know exactly how…
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A recently reported fraud leveraging Ads.txt isn't novel, but it highlights an issue with exchanges that’s been lurking on the edges of debate, while also raising serious questions about the future of auction-based programmatic.
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Digital media is looking forward to another year of impending doom as a fresh piece of confounding privacy regulation hangs over the space. The CCPA, which will affect any company that touches the data of at least 50,000 Californians a year, is in the middle of a statewide hearing tour…
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Third-party data can be used to fill in the gaps of your first-party data, such as qualifying leads or modeling lookalike audiences. A combination of both data types helps you engage better with your current customers, and also get your message in front of new ones. But third-party data has…
Read MoreAdMonsters January 24, 2019 How Do I Know Data Is Quality? Third-party data can be used to fill in the gaps of your first-party data, such as qualifying leads or modeling lookalike audiences. A combination of both data types helps you engage better with your current customers, and also…
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GDPR compliance means companies must obtain consent when collecting personal data from their website visitors. Sounds like a big headache, right? But wait, it's easier than you think. The IAB GDPR Transparency and Consent Framework is the Interactive Advertising Bureau’s solution to help publishers tell visitors what data is being…
Read MoreAdMonsters January 17, 2019 What is the IAB Consent Framework? GDPR compliance means companies must obtain consent when collecting personal data from their website visitors. Sounds like a big headache, right? But wait, it's easier than you think. The IAB GDPR Transparency and Consent Framework is the Interactive Advertising…
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Delivering relevant and contextual content and truly targeted advertising is a big challenge. Often it's a problem of not using the right tools in the right way. Andrew Beehler, Sr. Manager Programmatic & Yield Operations at Digital Trends shares how to integrate the usefulness of a CDP with the best…
Read MoreAdMonsters January 11, 2019 AdMonsters 2018 Salary Survey Is Here! 2019, despite all the gloomy news and overall uncertainty, publisher revenue specialists are surprisingly upbeat. The data we collected shows that 21% of respondents who answered the 2018 AdMonsters North American Publisher Salary Survey said they were fully satisfied…
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Despite all the gloomy news and overall uncertainty, publisher revenue specialists are surprisingly upbeat. The data we collected shows that 21% of respondents who answered the 2018 AdMonsters North American Publisher Salary Survey said they were fully satisfied with their compensation while 56% said they were somewhat satisfied. The same…
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