In a recent AdMonsters Webinar with Permutive, Goodbye Cookie, Hello New Data Strategy, Nathan Bell, SVP, Data and Business Analytics and Rachael McCombs, Sr. Director of Ad and Media Operations shared why Digital Trends decided to work with Permutive and how it is developing its first-party data strategy.
Read MoreAdMonsters September 24, 2020 AdMonsters Playbook: Evolution of the Header We decided now was a perfect time to survey publishers to understand their current header (and Open Bidding) setups while seeing what they were plotting for an ambiguous future. We asked 35 publishers of various sizes and content verticals…
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September 16, 2020 Facebook: Open Web Ally ITP Toggled on for All Browsers Political Ad Spend Will Spur Rebound Amazon Closes in on the Duopoly It's Official: Taboola and Outbrain Breakup Ad Blocking on the Decline FB Supports the Open Web? Image sourced from Twitter CafeMedia’s Chief Strategy Officer, Paul…
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Media billing is like an Olympic relay race, the more adept you get at passing and receiving data the better chance you have of getting paid faster. Unfortunately, it’s a lot easier said, then done. Here are a few things you may want to consider to make your billing process…
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For publishers to get the most out of media quality measurement, they need tools that facilitate communication on brand safety with the buy side and formalize best practices. In addition, a media quality data aggregation platform could empower publishers to optimize campaigns as well as make smarter revenue-related decisions.
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Shifting our mindset from notice and choice will not be easy and will require agreement in an ecosystem of competing interests. However, in the long term, both consumers and businesses may benefit from this change. Privacy expert, Jessica B, Lee breaks down the alternative to the failing notice and choice…
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1:00 PM EDT There’s no straight replacement for the soon-to-be-departed third party tracking cookie, so why would a publisher look for solutions that are simply bandages? The depreciation of the third-party cookie is transforming the digital advertising industry, so publishers better re-evaluate their whole data strategy. Easier said than done,…
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Back in April 2019, Christine Maguire joined Tripadvisor to lead the company's global media strategy and operations, and to better leverage the company’s international consumer demand and to drive revenue through new digital advertising solutions. Then COVID-19 hit. And the world of travel came undone. Leading up to her PubForum…
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Powered by: August 04, 2020 Will Ad Industry Voltron Save Advertising's Future? Programmatic In-Housing Goes Worldwide Google Officially Joins IAB TCF 2.0 GVL Ad Spend Actually May Not Return Until 2023 Ad Industry Voltron Forms to Defend Advertising’s Future Image source Netflix Led by the ANA’s Bill Tucker as…
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Powered by: July 21, 2020 Amazon Drops Fees When Going Through Its DSP AVOD Opportunities Aplenty IAB TCF 2.0: Considerations CCPA 2.0 Is Gunning For Ad Tech Advertisers Fly Non-Stop Programmatic and Save The now-infamous ISBA study has many marketers wondering where that mysterious and unaccounted-for 15% of their…
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