see also: sponsorship — agenda — Leadership Forum Overview Leadership Forum US V will be held 2008-04-17 Leadership Forum US V AdMonsters Leadership Forum, held twice a year, brings together the most senior members of the online ad operations community for a day of workshops, member-led presentations, and peer-certified best…
Read Moresee also: sponsorship — agenda Leadership Forum EU II will be held , at the in AdMonsters Leadership Forum: a Summit for Digital Ad Operations Leaders AdMonsters is the only professional association exclusively dedicated to online advertising operations and technology. We are expanding our unique peer-to-peer best practices forum to…
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It may have been so in the past, but for today’s publishers, exchanges should not be seen simply as a platform for selling your non-guaranteed inventory. They are fast becoming a solution to enable you to further develop your business whilst helping to maximise your sell-through rates and increase your…
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As an industry, it’s taken us more than 15 years to get a grip on dealing with remnant ad inventory, but I think there’s finally a light at the end of the tunnel. Over the past two or three years in particular, the R&D that’s gone toward solving this problem…
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We asked Martin Kelly, co-founder of Infectious Media and our keynote speaker at the Network Ad Ops Forum in London July 15th to summarize his presentation: The next big shift in the market is coming and the industry needs to be prepared. Just as auction model platforms have revolutionised and…
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When looking at ways to improve upon scalability and the level of client services, one must weight the options of centralized vs. decentralized Ad Operations Department. If you work in an organizational structure that has multiple sales offices in various locations (satellite offices), decentralizing Ad Operations can make sense. If…
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As we've been approaching our Online Technical Forum this Thursday April 23rd at 11am EST, the response that I've received about this particular topic has been very interesting. For many, there is great interest in somehow moving the ball on this issue. For others it's a foregone conclusion that publishers…
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When selecting an ad platform, publishers must chose between selecting an ASP solution or hosting an in-house solution. For in-house solutions, publishers must also decide if they are going to build it or buy it. Here are some key considerations when entertaining an in-house ad serving platform. In-house solutions require…
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Surprise! Your company just released a new ad-supported product without the knowledge of ad operations. Better hurry and get those ad tags deployed, so you can get rid of those blank ad spaces! To avoid this unwelcome turn of events, it is essential to take proactive management of the whole…
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Two documents by Pubmatic came out yesterday that are of interest to Ad Operation teams. The Q4 2008 AdPrice Index is helpful as a gauge for publishers on what returns they should be seeing from their network efforts - outsourced or not. The numbers compared to a year ago just…
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