We had a chat with IPONWEB's Publisher Product Lead Wenda Zhou to talk about the current state of programmatic, from header optimization tricks for pubs during the downturn to the effects of de-duping auctions, traffic shaping and SPO.
Read MoreAdMonsters August 6, 2020 California in Chaos: 3 Things You Need to Know It’s August, which means that the California Consumer Privacy Act (CCPA) is officially in effect and enforceable. However, there are still more questions than answers, and the chaos will likely continue for the next year or…
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Using machine learning for better traffic shaping can mean huge strides forward for healthier ad operations, the future of the programmatic ecosystem and two-sided bid optimization. We sat down with Benjamin Hansz, Vice President Strategy for Simplaex’s Rivr, to discuss traffic shaping.
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Powered by: August 04, 2020 Will Ad Industry Voltron Save Advertising's Future? Programmatic In-Housing Goes Worldwide Google Officially Joins IAB TCF 2.0 GVL Ad Spend Actually May Not Return Until 2023 Ad Industry Voltron Forms to Defend Advertising’s Future Image source Netflix Led by the ANA’s Bill Tucker as…
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It’s August, which means that the California Consumer Privacy Act (CCPA) is officially in effect and enforceable. However, there are still more questions than answers, and the chaos will likely continue for the next year or two. Jessica B. Lee, Partner, Co-Chair, Privacy, Security & Data Innovations at Loeb &…
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The CPRA proposes significant amendments to the CCPA, with many of the proposed rules bearing similarity with those of the European Union’s General Data Protection Regulation (GDPR). While there are many areas of the CCPA that would be updated, here Serafin Lion Engel, CEO of Datawallet, focuses on the amendments…
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Powered by: July 28, 2020 Fake Ads Aren't Facebook's Only Woe BAD ADS Act Bullies Section 230 What Pubs and Brands Need to Know About CCPA Podcasts Hit Their Stride Facebook Problems: Real Brands, Fake Ads Facebook is ankle-deep in troubles as of late. For one, I’m sure we’ll…
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Powered by: July 21, 2020 Amazon Drops Fees When Going Through Its DSP AVOD Opportunities Aplenty IAB TCF 2.0: Considerations CCPA 2.0 Is Gunning For Ad Tech Advertisers Fly Non-Stop Programmatic and Save The now-infamous ISBA study has many marketers wondering where that mysterious and unaccounted-for 15% of their…
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We heard about a letter sent to the W3C Advisory Board, signed by 19 W3C members asking for an intervention because they felt that the voices of members from smaller organizations were not being recognized or taken seriously. The top name on this letter was James Rosewell, CEO and Co-Founder…
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Current conditions are presenting publishers with a unique conundrum. There are huge traffic spikes offering an opportunity to super-size digital media monetization. But to harness it, they must first tackle the COVID-19 disruption to advertising budgets and their internal resources. We spoke with Ivan Ivanov, COO, PubGalaxy, about what publishers…
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