In 2023, Generative AI was the new kid on the block, and everyone wanted to see what all the hype was about. Yet, as Jeremy Haft, Chief Revenue Officer, Digital Remedy, said, “2024 marks a pivotal year as the buzz surrounding Generative AI transforms into tangible actions within the advertising…
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Alongside the Topics API and Attribution APIs, PAAPI is intended to preserve the ability of publishers to monetize Chrome users while simultaneously protecting those users from the perceived intrusiveness of the combined weight of the targeting capabilities of the existing advertising technology marketplace.
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Yahoo Blueprint, the latest DSP tool emerging from the house of Yahoo Advertising, is an AI suite for media buying powering performance-based solutions fueled by over 335 million logged-in Yahoo users. AdMonsters spoke with Adam Roodman, SVP of Product Strategy and Management at Yahoo to take a deep dive into…
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The idea to create the checklist first came up in an IAB Audio Committee meeting during which Brittany Clevenger, Senior Director of Audio Partnerships at top podcast advertiser BetterHelp, made a simple but powerful point about the need for information sharing within the podcast industry that became the checklist’s guiding principle.
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At the beginning of the year, RTB House launched AdIook, the first DSP incorporating Chrome Protected API. We spoke with Mateusz Jedrocha, VP, of Branding Solutions, Adlook, to understand how they developed this new world DSP.
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Ever since the Edward Snowden leaks, American consumers assumed the government was spying on them. A Pew Research Center survey released last week found that most Americans are concerned about how their data is used and don’t have any meaningful way to secure it.
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Apple's iOS 17 update was released on September 18, ensuring consumers know how third-party SDKs share their data. Aligning with Apple's ATT, their new privacy manifests restrict campaign tracking methods on major social brands such as Facebook, Instagram, Google ads, and Twitter.
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At the CIMM Summit, industry experts discussed the success of independent streamers, but to establish a more effective process, streamers must address current challenges to connect with their highly engaged audiences.
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In an era where the digital realm permeates every facet of our lives, from online banking to social media interactions, preserving audiences’ digital identities has become paramount. Self-Sovereign Identitiy offers a potential solution.
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To reduce carbon footprint effectively, businesses need first to measure their carbon impact as it stands. There are several solutions to measure your company’s carbon footprint, just as many companies offer these kinds of solutions. When considering your impact on events, many of these carbon costs are costs you don’t…
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