To reduce carbon footprint effectively, businesses need first to measure their carbon impact as it stands. There are several solutions to measure your company’s carbon footprint, just as many companies offer these kinds of solutions. When considering your impact on events, many of these carbon costs are costs you don’t…
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What a difference a few business quarters make! Back in Q1, all anyone could talk about was an impending recession. The advertising industry expected to take a massive hit as advertisers cut their spending and focused on retail media platforms. We may still have a recession, although as of this…
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Media mix modeling is what most industry professionals call this marketing analytics technique, but market mix modeling is far more descriptive as a term. If we're doing our jobs right, we don't just consider media. We're constantly looking at an entire market—its seasonalities, pricing, promotions, and more. And because we work…
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Roberts has been with Dotdash Meredith since 2013. As Chief Innovation Officer, Roberts oversees research, data science, and open market revenue. He was previously the President, Health & Finance, overseeing strategy for Verywell, Health, Parents, Investopedia, and The Balance, and has held various senior leadership roles, including Head of Data…
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In this current era — marked by a recession and a two-month break in Europe — Mike Richter is still working toward defining the next chapter in his book, but he is optimistic about what the future holds.
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AdMonsters writer, Susie Stulz, has been reading Traffic, Ben Smith’s book on the start of Gawker, HuffPost, and BuzzFeed. The 2000s were heady days for “new media.” Its founders, ambitious and audacious in equal measure, figured out early on that sites that attract the most traffic win. Scorning traditional media,…
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I’ve read the hype; ChatGPT is supposed to be better than Google Search, right? Why go through the bother of searching, clicking on a bunch of articles, comparing multiple sources, and synthesizing what I read when ChatGPT can do that for me in one simple step? It has been a…
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The Trade Desk must build ad products that can buy ads on e-commerce websites and successfully pitch advertisers to use The Trade Desk to get a large chunk of the e-commerce spend.
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In ad tech, artificial intelligence is used for predictive modeling and real-time campaign optimization. DSPs use the technology to determine winning bids, and the sell-side uses AI to organize and tag inventory. However, these days, there's a new kid on the block that has the streets watching. Generative AI took…
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Post News, a social media site recently launched to the public, addresses that toxicity head-on. It invites users to "follow, share, support, and interact with diverse voices on topics you care about and join smart conversations without the toxicity." Civility is a key theme.
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