Ahead of her keynote speech at AdMonsters' upcoming Publisher Forum in Miami, Fl., Faulk spoke with us about her career trajectory, valuable lessons she has learned over the years, and her thoughts on where the industry is headed. Faulk began her career in digital media at Businessweek, working in ad operations, which…
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The White House and the European Commission started their first official meeting to discuss the development of AI technology. It is the start of a partnership and research initiative to speed up AI tech's evolution and establish regulations.
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According to Jessica Cortapasso, SVP of People, Digital Remedy, women are “seeking meaningful and sustainable progress toward gender equality and are not afraid to seek new avenues.” Whether they transition to a more inclusive company or branch out to start their own, professional women are fighting for the next generation…
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Crystal Foote, an award-winning marketing professional and entrepreneur, learned that two decades into her career. Foote recently launched two businesses, Digital Culture Group and ThePartyStarter, to target and uplift diverse audiences within the advertising and digital media industry. After years of trying to push DEI initiatives for others, she found the…
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At RampUp 2023, "Stay on the Forefront of Privacy Legislation" was a session where Washington D.C.-based ad tech counsel and a VP at the U.S. Chamber of Commerce shared their perspectives on what's happening right now and what the industry can do to streamline the process. One common denominator among…
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ELEVATE includes an Accountability Score metric designed to assist brands in identifying new growth opportunities in media plans that drive unique audiences, minimize brand fraud and improve brand outcomes. Reach, impressions, and clicks typically define programmatic success, but with ELEVATE, brand equity and lower funnel actions are taken into play.…
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A Data Clean Room is not just another ETL (Extract, Transform, and Load) machine. And it needs to have specific capabilities that qualify a product or service as a Data Clean Room. The phrase stems from the industrial manufacturing facility concept, where a clean room was a controlled area to…
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A recent Association of National Advertisers survey revealed that marketers aren’t as enamored of retail media as everyone thinks. In fact, 88% of brands say they feel pressured by retailers to spend in their channel, with some 42% feeling it’s just a cost of doing business. Some marketers hint that…
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As ClutchPoints celebrates a decade, they launched a new initiative centered around HBCU sports coverage. HBCU student journalists and athletes will run the new vertical, allowing them to publish stories and curate content for video, social media, and podcasts. The students participating in the HBCU initiative will receive financial compensation,…
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CEO by day, mommy and singer by day and night, Lashawda Goffin takes pride in being inclusive, not exclusive, with a people-first mentality. Goffin grew up singing in a church choir with notable gospel musician Hezakaih Walker, which was an experience that would build many skills — like confidence, concentration, and…
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