AdMonsters joins forces with the British Interactive Media Association (BIMA) to deliver OPS Week London and offers a 20% discount to all BIMA members. AdMonsters and BIMA share the common goals of supporting, promoting, and accelerating the growth of the British digital media industry. These two influential communities have today…
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Together at long last – after receiving the OK from the Justice Department in late February, former rivals Donovan Data Systems and MediaBank officially joined forces on March 1 to become Mediaocean. At OPS Markets on April 18 in NYC – and in one of their first public speaking engagements…
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Latin America, open your arms wide because Google is about to stuff them with a big present. At AdMonsters Brasil on April 24 in São Paulo, Google will announce the Latin American launch of the DoubleClick Ad Exchange (AdX), the real-time, impression-by-impression auction platform that assists ad networks, agencies and…
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We've added 20 more spaces! Register and we'll put you on the waiting list and try to make space for you. Shape The Digital Marketing Future OPS Week London (May 15 & 16) is the seminal event in the European digital maketing calendar. To get in the swing of things…
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Thanks to an annual growth rate of 3.7%, Brazil’s GDP was $2.52 trillion in 2011, surpassing the United Kingdom as the world’s sixth-largest economy. Of interest to those of us in the online advertising business, ZenithOptimedia reported Brazil had already become the sixth-largest global ad market in 2010, and according…
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So far in Ad Ops Insider's conversations with leaders in the mobile ad ops space, we've discussed developing holistic mobile strategies with Bryan Moffett, VP of Digital Strategy and Ad Operations for National Public Media and difficulties with in-app rich media intergrations with Brian Hoskins, Senior Manager of Ad Services for Disney Technology…
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The topic of viewable impressions caused quite a stir this spring at both the IAB Leadership Conference and AdMonsters' Publisher Forum in Palm Springs this past March. I've heard some suggest methods for ensuring display impressions are actually seen are the "new verification" in terms of confusion and controversy over…
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European Editor Gautam Srivastava had the pleasure of sitting down with QUISMA MD, Ellie Edwards to discuss their shift from Search to Display and what their plans are for the UK and European market.Search, Dynamic Creative , RTB, Technologies and so much more - check out Gautam’s fascinating interview below. Ellie…
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OPS Mobile - Build the Mobile futureMobile is not an extension of the web. It's a redefinition. Learn how advertising will never be the same.The landscape for online advertising is no longer just the 'terrestrial' or PC-based internet – it now includes a much broader and more complex world including smartphones,…
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We are experiencing a boom in the digital display advertising market and the growth is remarkable. IAB Europe indicate that display has overtaken search as the fastest growing advertising channel in Europe, up 21.3% compared to 2010. Technological evolution and innovation - principally from new technologies like demand-side and supply…
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