OPS Mobile

April 19, 2012

82 Mercer

In the heart of New York City, 82 Mercer is a unique event venue, with loft windows, brick walls, hardwood floorings, cast iron columns and arched passageways.

Build the Mobile Future

Registration opens December 12, 2011

 Register Today

  • Register before April 1, 2012 and pay only $750
  • Register after April 1, 2012 and pay $850

The Full Conference Fee is $850 (USD)

Important note:  The event fee will be billed in US dollars and the event cost does not include your hotel nights. 

Or Get a pass to the AdMonsters Week of AdOps and Save $400
  • Attendance to OPS Markets, NY, April 18, 2012
  • Attendance to OPS Dinner, NY, April 18, 2012
  • Attendance to OPS Mobile, NY, April 19, 2012
OPS Dinner is now full. Apologies for any inconvenience this may cause. All registrations from now on will be put on the waiting list.

Register here for the AdMonsters Week of AdOps

OPS Mobile – Build the Mobile future

Mobile is not an extension of the web. It’s a redefinition. Learn how advertising will never be the same.

The landscape for online advertising is no longer just the ‘terrestrial’ or PC-based internet – it now includes a much broader and more complex world including smartphones, tablets, networked game consoles, connected TV’s, and all sorts of other connected devices, many of which are not plugged in and tied down but carried around in pockets and used throughout the day.

OPS Mobile will bring digital advertising leaders and ops professionals together to discuss and develop best practices for operational excellence in a world of connected devices. If your business is built around mobile media, you cannot afford to miss OPS Mobile.


Who attends OPS Mobile

OPS Mobile is an open door event. The event is not exclusive to ad operations professionals but is open to everyone in the industry who understands the importance of operations to the success of mobile advertising. The agenda for OPS Mobile will focus on the exchange of ideas, experiences, best practices, emerging trends in the field and expert-led sessions covering an array of topics specific to ad operations and technology for the mobile internet. Typical attendees are senior managers, directors, vice-presidents and professionals who have over five years experience in the industry.


What to expect at OPS Mobile

Participants in this one-day conference will share best practices from across the industry. The agenda will be comprised of carefully curated sessions covering specific operational challenges and opportunities, led by operations leaders working at the forefront of the field.


Conference session topics will include:

  • Meet the Players in Mobile Ad Technology
  • Platforms + Devices + Gateways + App Stores = Complexity!
  • Mobile Video - Exciting, but is it For Real?
  • Ad Metrics and Analytics in a Mobile World
  • Targeting users on Mobile Devices - What’s New & Different?
  • Geo-enabled Local/Real-Time Advertising
  • Inventory Management and Optimization for Mobile Advertising
  • Third Party Ad Serving on Mobile Devices
  • Mobile Ad Networks and Exchanges

News & Updates

Check out the highlights from OPS Mobile below, or read the live blog.



AdMonsters brings together a global community of online advertising operations and technology leaders to connect, share, innovate and grow within the continually evolving online advertising ecosystem. With a wide range of sponsorship opportunities ranging from our deeply focused Publisher Forums to the broader view of our OPS series, AdMonsters provides a unique way for sponsors to leverage our focus, quality and community to reach the leaders in the industry. Please take a look at our current sponsorship opportunities (Download PDF), and we look forward to working with you!



Keynote Speakers

A Mobile Day in the Life
David Berkowitz
VP of Emerging Media


Mobile, Tangible Design & the Future of Everything
Michael Nicholas
Chief Strategy Officer
Roundarch Isobar


The Branded App
Stephen Baer
Managing Partner
The Game Agency


Focus On... Sessions

From the Sidewalk to the Register: Mobile Location Shopping
Alistair Goodman


Mobile Privacy: The Elephant(s) in the Room
Alan Chapell
Chapell & Associates


Tablets – The New Frontier
Sol Masch
Director of Mobile Advertising
Viacom Media Networks


maria breza Roadmap: In-App Rich Media
Maria Breza
Global Head, Web and Mobile Ad Operations
Bloomberg, L.P.


An Ideology for JavaScript Ads on Mobile
Alex Sexton


Beyond Click-Through Rates - Measurement and Mobile
John Egan
General Manager, Mobile


Sponsor Sessions

Mocean Mobile
Graham Mosley
VP, Platform Solutions
Mocean Mobile


RTB Takes Center Stage
Victor Milligan
Chief Marketing Officer


Mobile Inventory: The Crude Oil for Publishers
Mark Strecker


Best Practices for Global Ad Monetization
Ann Frisbie
VP & Managing Director, InMobi


Mobile Advertising: Why It's Got to Be Rich
Grant Stratemeyer
VP of Business Development


Panel: The Future of Buying Mobile

Jim Payne
CEO & Founder


Jon Schlegel
Founder & CEO
Optime Software


Alex Andreyev
Strategic Investments, Associate Media Director
Lara Mehanna
GM Mobile

OPS Mobile Wrap-Up Panel

Rob Beeler
VP of Content

Janae Redmond
Strategic Partner Lead, Mobile Platforms


Terrence Sweeney


Kevin Kearney
Hard Candy Shell


Chris Feo
Director of Business Development
Tapad, Inc.