
OPS Mobile
April 19, 2012
82 Mercer
In the heart of New York City, 82 Mercer is a unique event venue, with loft windows, brick walls, hardwood floorings, cast iron columns and arched passageways.
Build the Mobile Future
Registration opens December 12, 2011
Register Today
- Register before April 1, 2012 and pay only $750
- Register after April 1, 2012 and pay $850
The Full Conference Fee is $850 (USD)
- Attendance to OPS Markets, NY, April 18, 2012
- Attendance to OPS Dinner, NY, April 18, 2012
- Attendance to OPS Mobile, NY, April 19, 2012
OPS Mobile – Build the Mobile future
Mobile is not an extension of the web. It’s a redefinition. Learn how advertising will never be the same.
![]() |
![]() |
![]() |
![]() |
![]() |
The landscape for online advertising is no longer just the ‘terrestrial’ or PC-based internet – it now includes a much broader and more complex world including smartphones, tablets, networked game consoles, connected TV’s, and all sorts of other connected devices, many of which are not plugged in and tied down but carried around in pockets and used throughout the day.
OPS Mobile will bring digital advertising leaders and ops professionals together to discuss and develop best practices for operational excellence in a world of connected devices. If your business is built around mobile media, you cannot afford to miss OPS Mobile.
FAQ
Who attends OPS Mobile
OPS Mobile is an open door event. The event is not exclusive to ad operations professionals but is open to everyone in the industry who understands the importance of operations to the success of mobile advertising. The agenda for OPS Mobile will focus on the exchange of ideas, experiences, best practices, emerging trends in the field and expert-led sessions covering an array of topics specific to ad operations and technology for the mobile internet. Typical attendees are senior managers, directors, vice-presidents and professionals who have over five years experience in the industry.
What to expect at OPS Mobile
Participants in this one-day conference will share best practices from across the industry. The agenda will be comprised of carefully curated sessions covering specific operational challenges and opportunities, led by operations leaders working at the forefront of the field.
Conference session topics will include:
- Meet the Players in Mobile Ad Technology
- Platforms + Devices + Gateways + App Stores = Complexity!
- Mobile Video - Exciting, but is it For Real?
- Ad Metrics and Analytics in a Mobile World
- Targeting users on Mobile Devices - What’s New & Different?
- Geo-enabled Local/Real-Time Advertising
- Inventory Management and Optimization for Mobile Advertising
- Third Party Ad Serving on Mobile Devices
- Mobile Ad Networks and Exchanges
News & Updates
Check out the highlights from OPS Mobile below, or read the live blog.
Sessions
2012/04/19
- 1:00 pm Welcome to OPS Mobile
- 1:20 pm Maximizing the Management and Monetization of Mobile Ad Inventory
- 1:30 pm Keynote: A Mobile Day in the Life
- 2:20 pm Mobile Advertising: Why It's Got to Be Rich
- 2:20 pm Best Practices for Global Ad Monetization
- 3:30 pm From the Sidewalk to the Register: Mobile + Location + Shopping
- 3:30 pm Tablets – The New Frontier
- 3:30 pm Beyond Click Through Rates - Measurement and Mobile
- 5:10 pm RTB Takes Center Stage
- 5:20 pm Keynote: Mobile, Tangible Design & the Future of Everything
- 6:10 pm Panel: The Future of Buying Mobile
- 7:20 pm Mobile Inventory: The Crude Oil for Publishers
- 7:30 pm The Branded App
- 8:10 pm An Ideology for JavaScript Ads on Mobile
- 8:10 pm Roadmap: In App Rich Media
- 8:10 pm Mobile Privacy: The Elephant(s) in the Room
- 9:00 pm Wrap Up Panel: The Future of Mobile Publishing
Sponsorships
AdMonsters brings together a global community of online advertising operations and technology leaders to connect, share, innovate and grow within the continually evolving online advertising ecosystem. With a wide range of sponsorship opportunities ranging from our deeply focused Publisher Forums to the broader view of our OPS series, AdMonsters provides a unique way for sponsors to leverage our focus, quality and community to reach the leaders in the industry. Please take a look at our current sponsorship opportunities (Download PDF), and we look forward to working with you!
Speakers
Keynote Speakers | |||
![]() | A Mobile Day in the Life David Berkowitz VP of Emerging Media 360i @dberkowitz
| ![]() | Mobile, Tangible Design & the Future of Everything Michael Nicholas Chief Strategy Officer Roundarch Isobar @nicholi57
|
![]() | The Branded App Stephen Baer Managing Partner The Game Agency @stephenbaer
| ||
Focus On... Sessions | |||
![]() | From the Sidewalk to the Register: Mobile Location Shopping Alistair Goodman CEO Placecast @placecast
| Mobile Privacy: The Elephant(s) in the Room Alan Chapell Chapell & Associates
| |
![]() | Tablets – The New Frontier Sol Masch Director of Mobile Advertising Viacom Media Networks
| ![]() | Roadmap: In-App Rich Media Maria Breza Global Head, Web and Mobile Ad Operations Bloomberg, L.P.
|
![]() | An Ideology for JavaScript Ads on Mobile Alex Sexton
| ![]() | Beyond Click-Through Rates - Measurement and Mobile John Egan General Manager, Mobile Miniclip
|
Sponsor Sessions | |||
![]() | Mocean Mobile Graham Mosley VP, Platform Solutions Mocean Mobile @moceanmobile
| ![]() | RTB Takes Center Stage Victor Milligan Chief Marketing Officer Nexage @nexage
|
![]() | Mobile Inventory: The Crude Oil for Publishers Mark Strecker COO Amobee @amobee
| ![]() | Best Practices for Global Ad Monetization Ann Frisbie VP & Managing Director, InMobi @inMobi
|
![]() | Mobile Advertising: Why It's Got to Be Rich Grant Stratemeyer VP of Business Development Celtra
| ||
Panel: The Future of Buying Mobile | |||
![]() | Moderator Jim Payne CEO & Founder MoPub @mopub
| ![]() | Jon Schlegel Founder & CEO Optime Software
|
![]() | Alex Andreyev Strategic Investments, Associate Media Director NEO@Ogilvy @AlexAndreyev | ![]() | Lara Mehanna GM Mobile DataXu |
OPS Mobile Wrap-Up Panel | |||
![]() | Moderator | ![]() | Janae Redmond Strategic Partner Lead, Mobile Platforms
|
![]() | Terrence Sweeney CMO Pinger
| ![]() | Kevin Kearney CEO/Founder Hard Candy Shell
|
Chris Feo Director of Business Development Tapad, Inc.
|