Brand advertisers and agencies have decided viewability is their chosen cause this year — and why not? The point of serving ads is for those ads to be seen. If no one sees the ad, why should the advertiser be obliged to pay for it?Well, the complicated part is that,…
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Sept. 29 at Mansueto Venture's Headquarters – 7 World Trade Center, NYC. Tagless technology has taken the industry by storm, offering publishers impressive bumps in revenue. But there's still a great deal of mystery around it: how does it work, how do I integrate the tech, and why is it…
Read MoreA new report from fraud detection company Forensiq sounds the alarm on widespread and ostensibly new forms of mobile ad fraud. But a closer look at how advertisers are getting bilked shows that first responders here need to be not brands, but publishers and other app providers.Forensiq’s report does detail…
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Operation First-Party DataOctober 14, 20155:30 pm to 8:00 pm PTW San Francisco HotelAs we’ve written before on AdMonsters, publisher first-party data is the oil of the digital advertising industry. However, just like with the oil industry, the money is not in drilling (i.e., gathering) but refining, and without refining the…
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An unparalleled conference for 100 leaders in digital ad operations and technology. AdMonsters Publisher Forum attendees will: Connect directly with technology service providers and see their solutions in actionShare knowledge and learn from each other [during attendee-led sessions]Solve problems together and develop best practices with peersGrow and be inspired by…
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Location, location, location is not just the mantra of real estate agents anymore. The ability to reach your audience where you want to reach them – and hopefully when they want to be reached – has long been a top perk for advertising on mobile. Of course, hyper-localized targeting sounds…
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Contact: Rachel Feldman AdMonsters rfeldman@admonsters.comNEW YORK (July 6, 2015) – Access Intelligence, a leading worldwide information and media company which acquired AdMonsters earlier in 2015, announces the promotion of Rob Beeler to the position of Publisher of AdMonsters, the premier community of digital media leaders.Rob Beeler joined AdMonsters more than…
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OPS is the only one-day conference for media leaders and digital strategists that unlocks how digital media really works. Taking place June 9 in New York City, OPS is the gathering place for digital media technology leaders challenged with navigating the latest shifts in our industry and understanding how to…
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Digital media itself may be a major disruption, but it is also an opportunity to explore new business models. Media agencies are constantly finding themselves in search of the next best media idea, strategy, or product. So how do they become better at working with digital or simply better digital…
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Why would a company in the digital advertising space decide to build their own tech solutions when the market offers so many options? Then again, why wouldn't a company want to build something that allows them to differentiate from everyone else? Join us at Yelp's San Francisco offices to debate…
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