In January, the DOJ sued Google for allegedly monopolizing the digital advertising market, marking the second time they sued the tech giant. Google’s response shows that they aren’t going to lie down and take it.
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AdMonsters spoke with Tom Pachys, CEO and Co-Founder, EX.CO about the launch of the ad tech company's new AI-driven content recommendations and premium video libraries for publishers. We also discussed how they increase value for publishers by streamlining the supply path, and how AI can help fix ad tech's sustainability…
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It’s not that anyone questions the need to verify placements or for third-party verification vendors to do so on behalf of clients, especially in the open programmatic markets. We all understand that advertisers don’t want to purchase inventory blindly and risk placing ads in horrific environments. Nor do they want…
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A major federal privacy law is underway in Australia, following in the footsteps of the E.U.'s comprehensive data privacy law — GDPR.
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A recent study showed that header bidding led to a 23% increase in fill rate and a 20% increase in average CPM. With these benefits and more, it's no wonder why header bidding has become a popular and essential tool for publishers looking to maximize their monetization potential.
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The federal privacy battle came to a standoff after President Biden's State of the Union address. Don't hold your breath if you're hoping the two sides are coming to common ground. President Biden reiterated his proposed restrictions for federal ad targeting regulations at the State of the Union. In response,…
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We spoke with Mano Pillai, Chief Product Officer, LiveIntent, to give us a deep understanding of how the hashed email can replace third-party cookies. We discussed the LiveIntent platform that targets audiences in a cookieless environment, balancing revenue and data ethics, and more.
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Based on research from last year, Black professionals occupy only 3% of technical roles in the industry. While this reflects a larger societal problem of systemic racism, these Black professionals are making waves and leaving their mark on the advertising and digital media industry. For Black History Month, AdMonsters is…
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“Now the Supreme Court is poised to reconsider those rules, potentially leading to the most significant reset of the doctrines governing online speech since U.S. officials and courts decided to apply few regulations to the web in the 1990s,” The New York Times reports.
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Audio advertising is really taking off in the US. Podcast ad spend will surpass $2 billion in 2023, according to the IAB. Currently, podcasts account for nearly one-third of digital audio ad spend, and that projection will increase over time. We spoke with some ad tech professionals in the podcasting…
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